Blog and insights

Discover the future of B2B Marketing

All Account-based marketing Adoption Internal Organisation AI Buyer Enablement Buyer journey Buyer Personas Campaigns Content Marketing Conversational marketing Customer Journey Data & analytics Digital Marketing Lead Generation Lead Management Lead Nurturing Marketing Automation Positioning Sales Enablement SPOTONVISION Strategy Technology Webinar

Content Marketing

Account-based marketing, Campaigns, Content Marketing

3 steps to personalise your B2B marketing

Implement these three simple steps to add personalisation to your B2B Marketing campaigns and activities. %

Content Marketing, Positioning

How you can use a Maturity Model to up your game in B2B Marketing

A maturity model can offer a path to improve your marketing action. Discover how a maturity model can help you up your game in B2B Marketing.

Buyer journey, Buyer Personas, Content Marketing

From B2B buyer journey to content plan: the highlights

Discover how to create content that convert with these tips from our co-founder Ingrid. She shares the path from B2B buyer journey to content.

Content Marketing, Positioning

2021: Celebrating our B2B Marketing Consultancy

Our B2B Marketing consultancy had quite a year. In this post we look back at what happened and ahead to SPOTONVISION's plans for the future.

Account-based marketing, Buyer Enablement, Buyer journey, Content Marketing, Data & analytics, Digital Marketing

B2B Marketing predictions: The danger of 2022

We’ve looked at research from the main leaders in marketing to find what to include in our B2B marketing plans for 2022.

Account-based marketing, Buyer journey, Content Marketing

SPOTONVISION celebrates its 15th anniversary

Fifteen years ago Ingrid Archer and Shimon Ben Ayoun founded B2B marketing agency SPOTONVISION, the pioneer in B2B marketing in Europe.

Buyer Enablement, Campaigns, Content Marketing

Interactive content in B2B

Most B2B marketing teams work on a content marketing strategy, but it is becoming increasingly difficult to stand out from your competitors.

Content Marketing, Strategy, Webinar

The power of webinars in B2B: 4 questions & 4 answers

Although many B2B marketers believe in the efficiency of webinars, many don’t use this marketing tool structurally. To get more insight in the power of webinars spotONvision recently presented a webinar about this matter. What could be concluded from the poll? 42% of participants has followed a webinar before but never organized one. So there is work to be done! During the webinar about webinars various questions were asked. In this blog post we will give an overview of these questions and matching answers.

Buyer Personas, Content Marketing, Strategy

Buyer personas: the essential step to successful B2B marketing campaigns

“The success of your marketing campaigns depends on your insights into the target group”, says Lianne Veldhuis, content marketer at Ultimo Software Solutions. Ultimo offers software solutions to support management processes. Two years ago, SPOTONVISION collected buyer insights and created 2 buyer personas for Ultimo. Today Lianne works with the personas and insights in their buyer journey on a daily basis. Do you want to know how customer insights lead to successful campaigns?