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Discover the future of B2B Marketing

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Data & analytics

AI, Data & analytics, Sales Enablement, SPOTONVISION

Account intelligence: turning buyer signals into sales-ready action

B2B buyers are active long before they speak to sales. Account intelligence helps teams connect buyer signals, interpret what they mean and turn them into timely, relevant action.

Account-based marketing, Data & analytics, Technology

'Your data is your moat' -But you're probably leaving the drawbridge down-

Your CRM holds more than pipeline updates. This blog explores why the data already sitting in your systems could become your strongest ABM advantage, and how AI can help B2B teams move from more activity to better focus.

Account-based marketing, Buyer Enablement, Data & analytics

2025 B2B marketing predictions: personalisation, AI, and buyer enablement

B2B marketing in 2025 will focus on personalisation, AI, and ABM. Buyers are more cautious, making Sales-Marketing alignment essential to deliver relevant, impactful experiences.

Adoption Internal Organisation, Data & analytics, Strategy

Make the impossible possible: Prove your CX and marketing ROI

B2B Marketing and Sales Predictions for 2023

Content Marketing, Data & analytics

A Practical Guide to the General Data Protection Regulation GDPR

The GDPR regulation recognizes different roles in dealing with data, the so-called 'data processors' and 'data controllers'. As a marketer, your position is within at least one of these roles, and possibly even both...

Account-based marketing, Buyer Enablement, Buyer journey, Content Marketing, Data & analytics, Digital Marketing

B2B Marketing predictions: The danger of 2022

We’ve looked at research from the main leaders in marketing to find what to include in our B2B marketing plans for 2022.

Content Marketing, Data & analytics, Strategy

Email campaigns and GDPR

Is your business all set? Or, are you still busy organizing data, privacy actions and your opt-in campaign? In both cases it could be good to look at the best practices of others. Because why would you reinvent the wheel? When we start thinking about a GDPR-compliant way of working we often start with an audit: what data do I already have, what can I do with it and who gave me permission to start mailing and who didn’t? Now we can launch our opt-in campaign, right? In the end that would be the easiest way to reach out to our contacts in the database.

Data & analytics, Technology

Marketing Performance in B2B: Do soft metrics matter?

Many B2B firms nowadays are able to report on marketing leads generated or they have initiated projects that will get them there. It requires groundwork involving CRM, marketing automation , campaign IDs and tracker links. Marketers well on their way to tracking marketing generated revenue sooner or later will find themselves asking: What about the soft metrics?

Data & analytics, Technology

4 habits that make 'top marketers' stand out from the rest

Although many marketers have taken steps to monitor marketing performance in their organizations, not all of them manage to create value with this initiative yet. So what is the difference between those who succeed in this pursuit (‘top marketers') and those who don’t (‘the rest’)?