Blog and insights

Discover the future of B2B Marketing

All Account-based marketing Adoption Internal Organisation AI Buyer Enablement Buyer journey Buyer Personas Campaigns Content Marketing Conversational marketing Customer Journey Data & analytics Digital Marketing Lead Generation Lead Management Lead Nurturing Marketing Automation Positioning Sales Enablement SPOTONVISION Strategy Technology Webinar

Digital Marketing

Account-based marketing, Digital Marketing, Marketing Automation

Compare marketing automation platforms for ABM, updated for 2026

In this guide, we examine the ABM functionalities of 5 marketing automation platforms (MAP). Last updated in 2026.

Content Marketing, Customer Journey, Digital Marketing, Strategy

B2B marketing strategies: simple steps to connect and grow

The trends and challenges shaping the strategies and operational priorities for the coming year.

Account-based marketing, Adoption Internal Organisation, Customer Journey, Digital Marketing, Marketing Automation, Sales Enablement, SPOTONVISION

What keeps a B2B Marketing Manager busy?

To validate 'B2B Marketing Reflections & Predictions for 2023', several Marketing Managers shine their light on B2B trends.

Digital Marketing, Sales Enablement, Strategy

Digital business transformation is vital for your 2023 success

B2B Marketing and Sales Predictions for 2023

Account-based marketing, Content Marketing, Digital Marketing, Lead Generation, Lead Management

How to leverage LinkedIn for your ABM strategy

ABM can help you increase ROI by focusing on your most promising accounts. Learn how to leverage LinkedIn to improve your marketing efforts.

Account-based marketing, Buyer Enablement, Buyer journey, Content Marketing, Data & analytics, Digital Marketing

B2B Marketing predictions: The danger of 2022

We’ve looked at research from the main leaders in marketing to find what to include in our B2B marketing plans for 2022.

Campaigns, Customer Journey, Digital Marketing

B2B customer contact: tips to make it personal and efficient

B2B customer contact: what makes it a positive experience? Which expectations and needs does a B2B customer have? And are there differences between B2B branches?