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Discover the future of B2B Marketing

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Content Marketing
Content Marketing, Customer Journey, Digital Marketing, Strategy
New B2B marketing strategies: simple steps to connect and grow
The trends and challenges shaping the strategies and operational priorities for the coming year.
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Account-based marketing, Buyer journey, Buyer Personas, Content Marketing
The power duo: account-based marketing and buyer personas 
As we navigate 2024, buyer personas and ABM remain vital for businesses striving to foster meaningful connections with customers.
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Account-based marketing, Content Marketing
How to use content effectively in your account-based marketing strategy 
Content and campaign marketers can achieve great results by following the tips of ABM experts. Discover best practice on our blog post.
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Buyer Personas, Content Marketing
B2B Content Marketing: Strategy, Goals, and Examples
An effective content marketing strategy entertains, inspires, educates, and convinces your target audience.
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Account-based marketing, Buyer Enablement, Campaigns, Content Marketing
12 tips to get more out of your ABM campaigns
Are you already working with account-based marketing? In this blog we share 12 tips to improve your ABM campaigns.
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Account-based marketing, Content Marketing, Digital Marketing, Lead Generation, Lead Management
How to leverage LinkedIn for your ABM strategy  
ABM can help you increase ROI by focusing on your most promising accounts. Learn how to leverage LinkedIn to improve your marketing efforts.
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Content Marketing
Validate your buyer personas. Especially now!
The world is changing so rapidly that old principles no longer hold true. To understand what our customers need, we should to validate our buyer personas.
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Content Marketing, Data & analytics
A Practical Guide to the General Data Protection Regulation GDPR
The GDPR regulation recognizes different roles in dealing with data, the so-called 'data processors' and 'data controllers'. As a marketer, your position is within at least one of these roles, and possibly even both...
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Account-based marketing, Campaigns, Content Marketing
3 steps to personalise your B2B marketing
Implement these three simple steps to add personalisation to your B2B Marketing campaigns and activities. %
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