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Discover the future of B2B Marketing

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Customer Journey

Customer Journey, Strategy

Customer journey in B2B: All your questions answered

Customer journey in B2B: A list of questions and answers on customer journey and the pratical use of it. Lots of free tips and tricks.

Content Marketing, Customer Journey, Digital Marketing, Strategy

B2B marketing strategies: simple steps to connect and grow

The trends and challenges shaping the strategies and operational priorities for the coming year.

Account-based marketing, Adoption Internal Organisation, Customer Journey, Digital Marketing, Marketing Automation, Sales Enablement, SPOTONVISION

What keeps a B2B Marketing Manager busy?

To validate 'B2B Marketing Reflections & Predictions for 2023', several Marketing Managers shine their light on B2B trends.

Account-based marketing, Buyer journey, Buyer Personas, Customer Journey

Improving customer experience and engagement: Definitely worth the effort!

B2B Marketing and Sales Predictions for 2023

Adoption Internal Organisation, Campaigns, Customer Journey, Lead Generation

Turn your B2B marketing campaigns into the Best-in-Class with the SPOTONVISION Maturity Model

SPOTONVISION B2B Campaign Maturity Model. Understand how 'mature' you are as a marketer or marketing team.

Customer Journey, Strategy

A customer journey project has no end, only a beginning

For some years, customer experience has been high on the agenda of many companies in both B2C and B2B. In 2014, the Economist predicted that in five years, 75 percent of marketers would be responsible for the total customer experience. But are we ready yet?

Customer Journey

How do I operationalise the customer experience plans? Do’s and don’ts – part 4

At a round-table meeting with a small group of B2B marketing professionals, we explored the four main challenges of customer journeys in more detail. The first three challenges involved gaining management buy-in, types of research and implementation of a customer journey project.

Customer Journey

How does customer journey mapping drive marketing tactic selection? Do’s and don’ts – part 3

Marketers tend to focus on the buyer journey on a daily basis. By looking at buyer’s behaviour in the awareness and consideration phase of this journey, marketing can deliver added value by ensuring that qualified leads stay in the sales funnel until the purchase phase.

Customer Journey

How do I map the customer journey? Do’s and don’ts – part 2

At a round-table meeting with a small group of B2B marketing professionals, we explored the four main challenges of customer journeys in more detail. In part 1 we looked at gaining buy-in for a customer journey project.