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Content Marketing

Content Marketing, Strategy

B2B Marketing in the Professional Services Industry

Why is it important to empower your clients? and especially so in the Professional Services Industry? Where do you start? SPOTONVISION interviewed Albert Jan Huisman, Marketing Director at International Law Firm Kennedy Van der Laan, about the challenges in B2B Marketing.

Content Marketing, Positioning, Strategy

Seth Godin: Marketers need to be proud of the work they do!

During the B2B Marketing Forum that SPOTONVISION organized recently in Amsterdam, I had a unique chance to interview Seth Godin, Marketing Guru of the 21st century. As I had only ten minutes for the interview, I aimed at getting the best possible information from Seth in the most efficient way. In the meeting Seth gave some extra advice and tips and most of all inspiration to marketers.