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Content Marketing

The new marketer: marketing no longer a cost center (1)

The Economist recently published the report ‘The rise of the marketer: driving engagement, experience and revenue.’ It is a survey of CMOs worldwide which looks at the way marketers perceive the current changes in marketing and how they embrace it.

Content Marketing, Strategy

Robeco proud of results achieved with content marketing

n 2012 we spoke to Vincent Hooplot, at that time the Marketing Director at Robeco, about the implementation of a new content marketing approach for business relations.

Content Marketing

Customer centricity: what B2B can learn from B2C

How do you place your customer in the centre of things? What is the true value of marketing? How can this be measured? How can you transform the organisation? These subjects will be discussed during the B2B Marketing Forum on March 17t

Content Marketing, Strategy

When do you use a certain type of content?

More and more we wonder what type of content matches the target group and our own strategy best. When do you make a video and when an article or blog? A few years ago, I worked for a director who was very visually oriented and I remember I didn’t notice this at first. I was used to submitting my marketing or project plans in a Word document and discuss. After a few times I noticed my director had a problem with it. He really had to concentrate to read it and discuss.

Content Marketing, Strategy

SPOTONVISION B2B movie wins Industry Video Oscar

SPOTONVISION made a B2B marketing video for Sabic. This movie was picked as an Oscar winner at the UK Ceremony.

Content Marketing, Strategy

B2B Marketing in the Professional Services Industry

Why is it important to empower your clients? and especially so in the Professional Services Industry? Where do you start? SPOTONVISION interviewed Albert Jan Huisman, Marketing Director at International Law Firm Kennedy Van der Laan, about the challenges in B2B Marketing.

Content Marketing

SPOTONVISION congratulates Nationale-Nederlanden with B2B Marketing & Communication Award

During the B2B Marketing Forum on March 15th, the best B2B marketing case in The Netherlands received the B2B Marketing & Communication Award.

Campaigns, Content Marketing, Digital Marketing

Twitter in B2B: Top 3 Frequently Asked Questions

On a regular basis spotONvision organizes webinars about relevant B2B Marketing topics. One of today’s hot topics is Twitter in Business-to-Business Marketing: Is Twitter a MUST in your social media marketing strategy? Usually our main message is that any marketing or communications professional should at least know

Content Marketing, Positioning, Strategy

Seth Godin: Marketers need to be proud of the work they do!

During the B2B Marketing Forum that SPOTONVISION organized recently in Amsterdam, I had a unique chance to interview Seth Godin, Marketing Guru of the 21st century. As I had only ten minutes for the interview, I aimed at getting the best possible information from Seth in the most efficient way. In the meeting Seth gave some extra advice and tips and most of all inspiration to marketers.