Blog and insights

Discover the future of B2B Marketing

All Account-based marketing Adoption Internal Organisation AI Buyer Enablement Buyer journey Buyer Personas Campaigns Content Marketing Conversational marketing Customer Journey Data & analytics Digital Marketing Lead Generation Lead Management Lead Nurturing Marketing Automation Positioning Sales Enablement SPOTONVISION Strategy Technology Webinar

Positioning

Content Marketing, Positioning

How you can use a Maturity Model to up your game in B2B Marketing

A maturity model can offer a path to improve your marketing action. Discover how a maturity model can help you up your game in B2B Marketing.

Content Marketing, Positioning

2021: Celebrating our B2B Marketing Consultancy

Our B2B Marketing consultancy had quite a year. In this post we look back at what happened and ahead to SPOTONVISION's plans for the future.

Positioning, Strategy

How you can accelerate and innovate: practical guidelines for strategy execution

Improving, renewing and innovating faster in a new period. According to Jacques Pijl strategy execution is a craft and should become a core competence in itself, at least if you want to renew your organization successfully. With this, proficiency in strategy execution is just as important as strength and speed. We all have one, at least, unexecuted plan. But how do you put a strategic plan into motion?

Positioning, Strategy

Marketing Change Management – Like it or not, you have to figure it out

About 2 years ago at the Forrester Marketing Forum, David Cooperstein spoke about Adaptive Marketing, a new approach marketers must take to survive the significant changes put in front of us.

Content Marketing, Positioning, Strategy

Seth Godin: Marketers need to be proud of the work they do!

During the B2B Marketing Forum that SPOTONVISION organized recently in Amsterdam, I had a unique chance to interview Seth Godin, Marketing Guru of the 21st century. As I had only ten minutes for the interview, I aimed at getting the best possible information from Seth in the most efficient way. In the meeting Seth gave some extra advice and tips and most of all inspiration to marketers.