Learning centre & guides

Resources

Read our latest B2B Marketing e-books, checklists and get useful tools to secure long-term growth

All Account-based marketing B2B marketing Buyer persona Checklist Content marketing Customer journey E-book Infographic Marketing & Sales Sales enablement Scan Webinar

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Account-based marketing

ABM Booster Pack

Learn a lot about ABM strategy; from understanding your audience to launching your first campaign and measuring its success, including practical examples.

Account-based marketing, B2B marketing, Webinar

Webinar: Unlocking AI’s potential in B2B – Actionable insights

Practical AI insights for B2B marketers looking to improve data, personalisation, content and sales processes with tools that create real value.

Account-based marketing, B2B marketing, Webinar

Webinar: ABM realities – Insights from the field

Real-world ABM insights for B2B teams looking to overcome common challenges, learn from practical experiences and build a stronger strategy.

Account-based marketing, E-book

ABM that delivers: Insights from Europe’s Top B2B marketers

Discover how Europe’s leading B2B marketers drive results with ABM. Get proven strategies, insights, and case studies in this free ebook.

B2B marketing, Webinar

Webinar: 2026 B2B Predictions

Today’s B2B leaders face the ongoing challenge of driving better results with tighter budgets and fewer resources. Equip yourself with the insights needed to thrive in 2026.

Account-based marketing, B2B marketing, Webinar

Webinar: Inside the ABM journey

In this webinar, Sumi shares how ABM was implemented in her organisation, the challenges faced, and the lessons learned. Through real stories and practical examples, you’ll discover what it takes to drive measurable impact with ABM at scale.

Account-based marketing, B2B marketing, Webinar

Webinar: Getting started with ABM: Smarter strategies for modern B2B

Learn from Ingrid Archer and Tamara den Hartog how to kickstart your ABM journey with smarter strategies that combine data, AI, and internal alignment for early wins.

Account-based marketing, B2B marketing, Webinar

Webinar: How to get the most out of your website

Watch the webinar recording to discover 2025’s key ABM trends, the power of first-party data and how personalisation tools can drive engagement and conversions across the buyer journey.

Account-based marketing, B2B marketing, Webinar

Webinar: Turning target accounts into customers

Watch the webinar recording to learn how evolving buyer behaviour is reshaping ABM and why personalisation is key to driving engagement and pipeline.