Purely B2B since 2006
About us
Where it all started
In 2006, the lack of a strategy-led, integrated B2B offering inspired us, Shimon Ben Ayoun and Ingrid Archer – two client-side marketers – to quit our jobs and launch SPOTONVISION, the Netherlands’ first purely B2B agency. Since then, we’ve built a team who push the boundaries of B2B, across Europe and beyond. We’ve attracted big–name brands and ambitious scale-ups, who’ve turned into long-term customers.
What we believe in
It’s time for B2B to grow up, and grow smarter. At SPOTONVISION, we believe the future of B2B marketing isn’t built on campaigns, but on connections. Not on fragmented efforts, but on focused, insight-driven GTM strategies.
We’re here to switch ON B2B relationships, the kind that drive revenue, build trust, and win complex deals.
That means letting go of random acts of marketing.
Saying goodbye to silos.
And using AI, data, and creativity to turn every buyer journey into a meaningful one.
We’re SPOTONVISION. And we’re moving B2B forward — with clarity, purpose, and impact.
What makes us different?
Our drive to make B2B better is always on.
We’re big on continuous improvement
We work with customers over time, integrating all the elements of an effective B2B marketing programme and developing valuable relationships – that’s when the results go from great to outstanding.We’re willing to ask tough questions
We’re not afraid to ask difficult questions in pursuit of the best possible outcome. We’re comfortable challenging briefs, examining sales and marketing relationships and interrogating campaign results. Our years of experience creating buyer personas help us dig deeper to get the right answer, not the easiest; the root cause, not the symptoms.
We believe there’s always more to learn
We launched the B2B Vision Academy to upskill our own new starters. The idea took off and we broadened the scope. Now our customers use the Academy to deepen their teams’ knowledge of B2B marketing.We champion the B2B community
We’ve got a genuine passion for B2B marketing and for relationship-building. It’s what gets us out of bed in the morning. (That, and coffee). In 2010 we launched the B2B Marketing Forum to meet like-minded B2B professionals, share our research and knowledge, and get inspiration from others’ perspectives.
Driven by our values – we CARE
Creative
We’re knowledgeable, and resourceful in all our projects
Ambitious
We’re always challenging ourselves to become better
Ready
Our team is always ready to help our customers grow
Engaged
We’re an approachable partner and share your goals
What we value at SPOTONVISION
Our services
Buyer Insight
High-performance campaigns start with a great strategy and rich insights into your target audience, their industry and their relationship with your brand.
Campaigns and Activation
We create growth for businesses, underpinned by content and technology that build a strong emotional connection between B2B brands and their customers.
B2B Vision Academy
Our B2B Vision Academy and B2B Marketing Forum is a vibrant community of like-minded marketers where we share knowledge, challenge each other and grow together.