Blog and insights

Discover the future of B2B Marketing

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Buyer Enablement

Account-based marketing, Buyer Enablement, Buyer journey, Sales Enablement, Strategy

Deal-based Marketing: Accelerating high-value deals with the right strategy and AI

Deal-based marketing helps sales and marketing teams focus on the deals that matter most. This blog explores how DBM supports each deal stage, from shaping early conversations to differentiating during RFPs and reassuring buyers in the final decision phase, with practical insights on AI, qualification and scaling success.

Account-based marketing, Buyer Enablement, Content Marketing

My sales team wants ABM, and they want it now!

Most Marketers tend to make a thorough ABM plan, going over all the right steps we need to take. But what if Sales wants ABM now?

Account-based marketing, Buyer Enablement, Buyer journey

The hidden realities of B2B Buying anno 2024: insights from a recent interview with Kerry Cunningham – 6Sense

Discover how the evolving B2B buying journey demands a shift from lead generation to trust-driven strategies, brand building, and account-based engagement.

Account-based marketing, Buyer Enablement, Data & analytics

2025 B2B marketing predictions: personalisation, AI, and buyer enablement

B2B marketing in 2025 will focus on personalisation, AI, and ABM. Buyers are more cautious, making Sales-Marketing alignment essential to deliver relevant, impactful experiences.

Account-based marketing, Buyer Enablement, Campaigns, Content Marketing

12 tips to get more out of your ABM campaigns

Are you already working with account-based marketing? In this blog we share 12 tips to improve your ABM campaigns.

Account-based marketing, Buyer Enablement, Buyer journey, Content Marketing, Data & analytics, Digital Marketing

B2B Marketing predictions: The danger of 2022

We’ve looked at research from the main leaders in marketing to find what to include in our B2B marketing plans for 2022.

Buyer Enablement, Campaigns, Content Marketing

Interactive content in B2B

Most B2B marketing teams work on a content marketing strategy, but it is becoming increasingly difficult to stand out from your competitors.

Buyer Enablement

The importance of information excellence in B2B

B2B buyers expect to be treated as equal partners through experiences that are open, connected, intuitive and immediate. Let’s take a deeper dive into this first topic: open access to information.

Adoption Internal Organisation, Buyer Enablement, Sales Enablement

What’s next in B2B: buyer enablement

According to Gartner, you have to adapt your B2B strategy to the buyer enablement. Read what it is and how you approach it in this article.