Blog and insights

Discover the future of B2B Marketing

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Sales Enablement

AI, Data & analytics, Sales Enablement, SPOTONVISION

Account intelligence: turning buyer signals into sales-ready action

B2B buyers are active long before they speak to sales. Account intelligence helps teams connect buyer signals, interpret what they mean and turn them into timely, relevant action.

Account-based marketing, Sales Enablement, Strategy

Relevance over reach: the reality of ABM in complex B2B organisations

Implementing ABM in complex B2B organisations means focusing on the accounts and people that matter most. This blog explores how relevance, context and Sales and Marketing alignment help teams move beyond reach, build stronger relationships and create real influence in complex buying journeys.

Account-based marketing, Buyer Enablement, Buyer journey, Sales Enablement, Strategy

Deal-based Marketing: Accelerating high-value deals with the right strategy and AI

Deal-based marketing helps sales and marketing teams focus on the deals that matter most. This blog explores how DBM supports each deal stage, from shaping early conversations to differentiating during RFPs and reassuring buyers in the final decision phase, with practical insights on AI, qualification and scaling success.

Sales Enablement, Strategy

What is sales enablement? Strategies, solutions and process

Sales enablement is the process of providing the sales organization with the information, content and tools to sell more effectively.

Buyer journey, Sales Enablement

Sales and Marketing building bridges: Insights for B2B leaders

In a recent conversation, Shipra Jain, Senior Director of Sales Strategy at Salesforce, and Shimon Ben Ayoun, Managing Director at SPOTONVISION, discussed how marketing can serve as a sales accelerator, the challenges sales teams face, and the vital role of collaboration.

Sales Enablement

The Growth of Sales Enablement: Future Predictions

In this Q&A article, Shimon Ben-Ayoun, co-founder of SPOTONVISION, provides his insights for the future of sales enablement.

Account-based marketing, Adoption Internal Organisation, Customer Journey, Digital Marketing, Marketing Automation, Sales Enablement, SPOTONVISION

What keeps a B2B Marketing Manager busy?

To validate 'B2B Marketing Reflections & Predictions for 2023', several Marketing Managers shine their light on B2B trends.

Digital Marketing, Sales Enablement, Strategy

Digital business transformation is vital for your 2023 success

B2B Marketing and Sales Predictions for 2023

Campaigns, Lead Management, Lead Nurturing, Sales Enablement

5 tips for great alignment between Sales & Marketing

How do you ensure good alignment between Sales and Marketing? We have listed the 5 best tips for you to improve your B2B marketing campaigns.