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Discover the future of B2B Marketing

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AI, Data & analytics, Sales Enablement, SPOTONVISION

Account intelligence: turning buyer signals into sales-ready action

B2B buyers are active long before they speak to sales. Account intelligence helps teams connect buyer signals, interpret what they mean and turn them into timely, relevant action.

Account-based marketing, Adoption Internal Organisation, AI

AI in B2B marketing: from experiments to impact

AI in B2B marketing is moving beyond experiments. In this reflection on our Lunch & Learn with Sam Dewijngaert from Wolters Kluwer, we share what B2B marketing teams need to change to turn AI into real impact.

B2B Marketing Predictions 2026: Human and Machine in Sync

Discover SPOTONVISION’s 2026 B2B Marketing Predictions: from AI co-pilots and buyer insights to buying-group personalisation, alignment and brand trust, what will shape European B2B growth next year.

AI in B2B marketing: insights from RevTalks Amsterdam

Insights from RevTalks Amsterdam: how AI, account-based marketing and 6sense are changing pipeline generation for European B2B marketing leaders.

Account-based marketing, AI, Buyer journey, Strategy

Smarter B2B growth: the rise of AI-driven account-based marketing

How do you use ABM to grow your business? At Demandbase’s London event, SPOTONVISION explored the latest trends in AI-driven ABM, from smarter targeting to team alignment.

Account-based marketing, AI, Strategy

Future of ABM: AI-Driven Strategies for B2B Success

In the highlights of the future of ABM, SPOTONVISION explores the impact of AI on account-based marketing for targeted B2B account strategies, sales alignment, customer engagement, and advanced personalisation.