Blog and insights

Would you like to start organizing webinars? Use this checklist and you will learn how to organize a webinar in the most effective way.

“The success of your marketing campaigns depends on your insights into the target group”, says Lianne Veldhuis, content marketer at Ultimo Software Solutions. Ultimo offers software solutions to support management processes. Two years ago, SPOTONVISION collected buyer insights and created 2 buyer personas for Ultimo. Today Lianne works with the personas and insights in their buyer journey on a daily basis. Do you want to know how customer insights lead to successful campaigns?

Is your business all set? Or, are you still busy organizing data, privacy actions and your opt-in campaign? In both cases it could be good to look at the best practices of others. Because why would you reinvent the wheel?When we start thinking about a GDPR-compliant way of working we often start with an audit: what data do I already have, what can I do with it and who gave me permission to start mailing and who didn’t? Now we can launch our opt-in campaign, right? In the end that would be the easiest way to reach out to our contacts in the database.

One of the latest marketing communications achievements of Volvo Trucks is the campaign which includes the viral video of Sophie, the toddler, driving a truck with a remote control. The campaign has received multiple international awards. But there is more to it. Volvo Trucks is not just about internet trends and fancy video clips.

Adapt faster to customer needs, increase the speed and quality of the marketing-outcome and improve working culture. Sound too good to be true? For Willemijn Schneyder from Number8 this is what agility can result in. “It’s about bringing agility into marketing by adopting agile principles mostly known from start-ups and IT developments.

The modern marketer is caught between a rock and a hard place. Companies today know that they need to deliver a great customer experience in order to drive sales and create brand loyalty. However, the demands of business on marketing ROI and generating brand love and relationships are slightly opposed.

Marketers have seen their jobs change quickly in the last few years. This transformation continues and is even becoming more accelerated.

What should marketing invest in and why? The gap between how marketers traditionally worked and what they should do today, cannot be larger than it currently is. This sentiment is well expressed in the research of The rise of the marketer, a survey of CMOs worldwide by The Economist.

Curious how B2B customers experience customer centricity? Want to know more about which industries lead the pack when it comes to positive B2B customer relationships and which lag behind?