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Content Marketing

Content Marketing, Data & analytics, Strategy

Email campaigns and GDPR

Is your business all set? Or, are you still busy organizing data, privacy actions and your opt-in campaign? In both cases it could be good to look at the best practices of others. Because why would you reinvent the wheel? When we start thinking about a GDPR-compliant way of working we often start with an audit: what data do I already have, what can I do with it and who gave me permission to start mailing and who didn’t? Now we can launch our opt-in campaign, right? In the end that would be the easiest way to reach out to our contacts in the database.

Content Marketing

Build an organisation around the needs of your customer

Adapt faster to customer needs, increase the speed and quality of the marketing-outcome and improve working culture. Sound too good to be true? For Willemijn Schneyder from Number8 this is what agility can result in. “It’s about bringing agility into marketing by adopting agile principles mostly known from start-ups and IT developments.

Content Marketing, Customer Journey

Creating a great customer experience and marketing ROI

The modern marketer is caught between a rock and a hard place. Companies today know that they need to deliver a great customer experience in order to drive sales and create brand loyalty. However, the demands of business on marketing ROI and generating brand love and relationships are slightly opposed.

Content Marketing

The New Marketer: The importance of Digital and Data (3)

What should marketing invest in and why? The gap between how marketers traditionally worked and what they should do today, cannot be larger than it currently is. This sentiment is well expressed in the research of The rise of the marketer, a survey of CMOs worldwide by The Economist.

Content Marketing

How do B2B customers experience customer-centricity?

Curious how B2B customers experience customer centricity? Want to know more about which industries lead the pack when it comes to positive B2B customer relationships and which lag behind?

Content Marketing

The new marketer: marketing no longer a cost center (1)

The Economist recently published the report ‘The rise of the marketer: driving engagement, experience and revenue.’ It is a survey of CMOs worldwide which looks at the way marketers perceive the current changes in marketing and how they embrace it.

Content Marketing

Customer centricity: what B2B can learn from B2C

How do you place your customer in the centre of things? What is the true value of marketing? How can this be measured? How can you transform the organisation? These subjects will be discussed during the B2B Marketing Forum on March 17t

Content Marketing, Strategy

When do you use a certain type of content?

More and more we wonder what type of content matches the target group and our own strategy best. When do you make a video and when an article or blog? A few years ago, I worked for a director who was very visually oriented and I remember I didn’t notice this at first. I was used to submitting my marketing or project plans in a Word document and discuss. After a few times I noticed my director had a problem with it. He really had to concentrate to read it and discuss.

Content Marketing, Strategy

SPOTONVISION B2B movie wins Industry Video Oscar

SPOTONVISION made a B2B marketing video for Sabic. This movie was picked as an Oscar winner at the UK Ceremony.