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Technology

Account-based marketing, Data & analytics, Technology

'Your data is your moat' -But you're probably leaving the drawbridge down-

Your CRM holds more than pipeline updates. This blog explores why the data already sitting in your systems could become your strongest ABM advantage, and how AI can help B2B teams move from more activity to better focus.

Marketing Automation, Technology

How to get more out of your marketing automation?

Marketing automation can be great tooling in order to achieve your marketing KPIs. However, marketers often find themselves confused about how exactly to use marketing automation to the fullest. When results don’t show overnight, we blame the tool.

Data & analytics, Technology

Marketing Performance in B2B: Do soft metrics matter?

Many B2B firms nowadays are able to report on marketing leads generated or they have initiated projects that will get them there. It requires groundwork involving CRM, marketing automation , campaign IDs and tracker links. Marketers well on their way to tracking marketing generated revenue sooner or later will find themselves asking: What about the soft metrics?

Marketing Automation, Technology

Buyer Engagement with Marketing Automation

Recently, we have been taking a closer look at the ins and outs of marketing automation. In the first of a series of articles on this subject, we discussed the challenges today’s B2B marketers are facing and one common thread throughout: the need to boost the efficiency and results of the marketing department. This is where marketing automation can really prove its value!

Data & analytics, Technology

4 habits that make 'top marketers' stand out from the rest

Although many marketers have taken steps to monitor marketing performance in their organizations, not all of them manage to create value with this initiative yet. So what is the difference between those who succeed in this pursuit (‘top marketers') and those who don’t (‘the rest’)?

Marketing Automation, Technology

B2B marketers – Join the revolution!

The revolution is here. We are in the midst of a change that challenges the definition and future of the marketing function. A new era of marketing started, also in B2B. According to Lisa Arthur, Chief Marketing Director at Aprimo (b2b marketing software solution supplier) we have no choice: “You have to join the revolution.”