The always-ON B2B Marketing agency

We help CMOs and sales leaders build stronger customer relationships and land bigger deals, using AI, data, and deep ABM expertise.

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Every strategy. Every conversation. Every touchpoint.

We switch ON B2B relationships that drive growth

We are SPOTONVISION, the B2B Marketing Agency for leaders who want bigger deals – and stronger relationships.

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Our clients

Creativity meets strategy

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Scaling 1:1 account-based marketing at Salesforce

Salesforce operates in a highly competitive industry. Standing out from the competition is crucial but not easy. Therefore, marketing and sales teams need to go the extra mile to create meaningful moments with a dash of WOW to grow and strengthen relationships with strategic customers while improving the overall customer experience.

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Odido business case: From outbound to inbound and ABM

Odido wanted to gain market with the help of an inbound lead generation and lead nurture campaigns. So, moving away from the outbound campaigns and introducing inbound and automated campaigns. Odido also wanted to create a roadmap for its marketing automation. An important part of this is the integration of data sources.

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Yuki enhances strategy with buyer persona research

Find out how Yuki is gaining more insight into the top 100 accountancy firms thanks to buyer persona research.

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How Cyclomedia excelled with account-based marketing

Cyclomedia wanted to increase brand awareness, establish themselves as a thought leader and grow their customer base. In this ABM case study you will find out how Cyclomedia focuses activity on Smart Mobility and Smart City infrastructure stakeholders across Spain, France, Italy, and the UK.

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Customer activation through buyer personas at Credit Life

Discover how Credit Life boosts financial advisor engagement through targeted buyer persona research and effective B2B marketing campaigns. Learn from their success and apply these strategies to your organisation.

“You have really helped to take our ABM program to a new level.”

Nag Patta, VP Field Marketing Northern Europe – Salesforce

“I like the SPOTONVISION approach, how you move your theory into practice. And we are beginning to see the first ABM results, I’m really excited about that.”

Duncan Guthrie, VP Europe – Cyclomedia

“We are very satisfied with the way SPOTONVISION executed the project. It is efficient and there is a lot of involvement and interaction during the sessions. I felt I could let things go; you guys give us confidence.”

Mathieu van Baarle, Senior Portfolio Marketeer – Yuki Nederland

“I really see SPOTONVISION as a company that can help you further with your development, regardless of where you are. They are strong on both a tactical as well as a strategic level.”

Rian van Heugten, Manager Marketing & Communication Business – Odido

“I am very pleased with our integrated marketing campaign. We are seeing fantastic results in the number of requests, which is what we aim for! I am also incredibly happy with the collaboration between account management and the marketing team. This is a great mix that creates a significant impact!”

Barbara Hofland-Echter, Marketing Communication Manager – Credit Life

How we help and

what we do

Buyer Insight

High-performance B2B campaigns start with a great strategy and rich insights into your target audience, their industry and their relationship with your brand.

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Campaigns and Activation

We create B2B campaigns, underpinned by content and technology that build a strong emotional connection between B2B brands and their customers.

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B2B Vision Academy

Our B2B Vision Academy and B2B Marketing Forum is a vibrant community of like-minded marketers where we share knowledge, challenge each other and grow together.

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Let’s shift from ad hoc tactics to long-term relationships

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Latest insights

AI, Data & analytics, Sales Enablement, SPOTONVISION

Account intelligence: turning buyer signals into sales-ready action

B2B buyers are active long before they speak to sales. Account intelligence helps teams connect buyer signals, interpret what they …

Account-based marketing, Campaigns, Lead Management

How to measure ABM and its success: a practical guide for B2B marketers

ABM success isn’t measured in leads. It’s measured in account-level progress. Here are five practical areas to track, from coverag …

Account-based marketing, Adoption Internal Organisation, AI

AI in B2B marketing: from experiments to impact

AI in B2B marketing is moving beyond experiments. In this reflection on our Lunch & Learn with Sam Dewijngaert from Wolters Kluwer …

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If you’re looking for a B2B marketing agency committed to helping you reach your goals, you’ve come to the right place. Contact us below to discuss your requirements.

Let’s talk! How we help