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Read our latest blogs and inights to stay up to date with the latest developments in B2B Marketing

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Account-based marketing, Campaigns

Account-based marketing (ABM): A complete guide for B2B teams

For many years now, account-based marketing has been a buzz word in B2B marketing. Many organisations are implementing ABM or want to get started with ABM in the near future. But what exactly is ABM and what is the importance of an account-based approach for your organization?

Buyer journey, Strategy

Why trust is becoming the most important currency in B2B

In an AI-driven world, trust is the most valuable currency for B2B businesses. As content production accelerates, buyers are becoming more sceptical. This blog explores how trust shapes buying decisions and offers strategies for businesses to foster genuine relationships with their customers, positioning trust as the key differentiator for future growth.

Account-based marketing, Digital Marketing, Marketing Automation

Compare marketing automation platforms for ABM, updated for 2026

In this guide, we examine the ABM functionalities of 5 marketing automation platforms (MAP). Last updated in 2026.

Account-based marketing, Strategy

From form fills to signals. How B2B teams adapt in 2026

Form fills no longer reflect real buying intent in B2B. Learn how signal-based marketing, AI and account-based marketing (ABM) help teams recognise intent earlier and act more effectively in 2026.

B2B Marketing Predictions 2026: Human and Machine in Sync

Discover SPOTONVISION’s 2026 B2B Marketing Predictions: from AI co-pilots and buyer insights to buying-group personalisation, alignment and brand trust, what will shape European B2B growth next year.

Account-based marketing

10 Things I learned in one day at the Global ABM Conference

In one inspiring day at the Global ABM Conference, SPOTONVISION’s Shimon Ben-Ayoun shares 10 powerful lessons on the future of B2B marketing—from AI-driven personalisation to the human side of buyer-group engagement and marketing-sales alignment.

AI in B2B marketing: insights from RevTalks Amsterdam

Insights from RevTalks Amsterdam: how AI, account-based marketing and 6sense are changing pipeline generation for European B2B marketing leaders.

Account-based marketing

The AI-infused account-based marketing playbook: Smarter targeting, faster personalisation, better results

Learn how AI is transforming ABM today in an interview with Adam Woozeer, exploring real use cases, results, and lessons from the field.

Buyer Personas, Content Marketing

B2B Content Marketing: Strategy, Goals, and Examples

An effective content marketing strategy entertains, inspires, educates, and convinces your target audience.