Blog and insights

Discover the future of B2B Marketing

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Content Marketing, Customer Journey, Digital Marketing, Strategy
New B2B marketing strategies: simple steps to connect and grow
The trends and challenges shaping the strategies and operational priorities for the coming year.
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Buyer journey, Buyer Personas, Strategy
What is a buyer persona?
A buyer persona offers you insights in your buyer and the buyer’s journey. These insights form the basis of successful marketing campaigns.
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Account-based marketing, Strategy
Future of ABM: AI-Driven Strategies for B2B Success
In the highlights of the future of ABM, SPOTONVISION explores the impact of AI on account-based marketing for targeted B2B account strategies, sales alignment, customer engagement, and advanced personalisation.
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Buyer Personas, Strategy
Buyer persona creation in B2B: To outsource or do it yourself? 7 Key considerations 
Buyer persona creation is part of every B2B content strategy. Do you outsource or do it yourself? Read the 7 key considerations.
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Adoption Internal Organisation, Data & analytics, Strategy
Make the impossible possible: Prove your CX and marketing ROI
B2B Marketing and Sales Predictions for 2023
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Digital Marketing, Sales Enablement, Strategy
Digital business transformation is vital for your 2023 success 
B2B Marketing and Sales Predictions for 2023
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Sales Enablement, Strategy
What is sales enablement? Strategies, solutions and process 
Sales enablement is the process of providing the sales organization with the information, content and tools to sell more effectively.
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Buyer Personas, Strategy
7 ways to fail in buyer persona development
Many B2B companies want to create more insight in their buyer. One way of doing this is to develop buyer personas. This is actually a good thing. Unfortunately, we often see how buyer research fails. Sometimes the buyer persona profiles are completely ineffective. We have been developing buyer personas for more than 15 years, and here are the 7 common mistakes in buyer persona development.
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Account-based marketing, Lead Generation, Strategy
Is account-based marketing right for you? Seven questions to help you decide
The power of ABM lies in personalization and full alignment between marketing and sales. But it’s not the right strategy for everyone. Let’s look at seven questions and seven tips to help you determine if ABM is the best strategy for you.
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