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Discover the future of B2B Marketing

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Marketing Automation

Account-based marketing, Digital Marketing, Marketing Automation

Compare marketing automation platforms for ABM, updated for 2026

In this guide, we examine the ABM functionalities of 5 marketing automation platforms (MAP). Last updated in 2026.

Campaigns, Conversational marketing, Marketing Automation

More conversions through better conversations

Conversations form the basis of relationships. Through real conversations you get to know your (potential) customers and you know what challenges they face. This way you can help them further in the buying process.

Account-based marketing, Adoption Internal Organisation, Customer Journey, Digital Marketing, Marketing Automation, Sales Enablement, SPOTONVISION

What keeps a B2B Marketing Manager busy?

To validate 'B2B Marketing Reflections & Predictions for 2023', several Marketing Managers shine their light on B2B trends.

Campaigns, Marketing Automation

Hype or reality? Artificial Intelligence and the future of marketing automation

Artificial Intelligence within marketing automation has been an area in which many developments have been taking place for a longer time.

Marketing Automation, Technology

How to get more out of your marketing automation?

Marketing automation can be great tooling in order to achieve your marketing KPIs. However, marketers often find themselves confused about how exactly to use marketing automation to the fullest. When results don’t show overnight, we blame the tool.

Marketing Automation, Technology

Buyer Engagement with Marketing Automation

Recently, we have been taking a closer look at the ins and outs of marketing automation. In the first of a series of articles on this subject, we discussed the challenges today’s B2B marketers are facing and one common thread throughout: the need to boost the efficiency and results of the marketing department. This is where marketing automation can really prove its value!

Marketing Automation

The 5 main reasons for marketing automation in B2B

According to Forrester Research, in 2015, CEOs will demand a detailed ROI report that shows how marketing contributes to revenue generation or other business objectives. A proven way to illustrate marketing’s contribution is by introducing a marketing automation system. This relatively new technology helps measuring the effectiveness of marketing, offering better insight into the ROI of marketing programs and initiatives. In fact, B2B marketers have five major challenges that stress the importance of using marketing automation software.

Marketing Automation

Marketing Automation: the next step in B2B marketing

Both old and new generation B2B marketers will have to get used to the fact that clients and buyers will be more and more result driven and demanding. This brings many challenges for how do you prove what the ROI of marketing is? How do you prove that marketing actually has added value to the company? Marketing Automation has a solution but before you start, there are a few things to consider.

Marketing Automation, Technology

B2B marketers – Join the revolution!

The revolution is here. We are in the midst of a change that challenges the definition and future of the marketing function. A new era of marketing started, also in B2B. According to Lisa Arthur, Chief Marketing Director at Aprimo (b2b marketing software solution supplier) we have no choice: “You have to join the revolution.”