B2B Marketing

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SPOTONVISION celebrates 20 years of B2B marketing and ABM

SPOTONVISION celebrates 20 years of helping B2B organisations understand their buyers, build stronger relationships and create growth. From buyer insights and account-based marketing to AI and the B2B Vision Academy, we continue to help B2B teams stay ahead in a changing market.

SPOTONVISION introduces extended B2B buyer journey framework: shift left and shift right

B2B buyers complete 61% of their decision process before ever contacting a vendor. SPOTONVISION’s extended B2B buyer journey framework shows why trust must be earned before the shortlist — and kept growing long after the deal closes.

Marit Bouwmeester to inspire at European ABM Forum 2026

Olympic sailing legend Marit Bouwmeester joins the European ABM Forum 2026 as closing keynote, sharing powerful lessons on mindset and resilience for B2B leaders.

SPOTONVISION wins Silver Badge by Consultancy.nl in the “Best Marketing Agencies in The Netherlands 2025”

SPOTONVISION is awarded the Silver Badge in Consultancy.nl’s 2025 ranking, confirming our position as a leading B2B marketing consultancy in the Netherlands.

SPOTONVISION launches new ABM & AI training for B2B marketing and sales teams

Accelerate your growth with the new ABM & AI course from SPOTONVISION, designed to help B2B teams move faster and smarter.

SPOTONVISION and Trendemon announce strategic partnership to transform Buyer Journeys with ABM & personalization initiatives

B2B marketing agency SPOTONVISION joins forces with personalization platform Trendemon to deliver data-driven, account-based marketing campaigns that engage decision-makers with tailored experiences across the buyer journey.

B2B Marketing and SPOTONVISION Launch first European Account-Based Marketing Event

B2B Marketing and SPOTONVISION announce the European ABM Forum, debuting 3 April 2025 in Amsterdam. This event will bring together European B2B marketing and sales leaders to explore the power of account-based marketing and AI in driving growth and building lasting customer relationships.

SPOTONVISION and Demandbase partner to empower B2B companies with account-based marketing and relationship-building solutions

Discover how SPOTONVISION and Demandbase’s new partnership empowers European B2B companies with advanced ABM technology and data-driven marketing insights, helping businesses connect with key accounts and drive revenue growth. Learn more about how this collaboration sets a new standard for B2B marketing.

Exciting News: AI Heroes and SPOTONVISION Team Up!

SPOTONVISION and AIHeroes partner to bring B2B Companies the best of both worlds: top marketing and sales advice and AI expertise.