Content Marketing

A subject that is discussed often is account-based marketing (ABM) and today’s main question is “How can you truly measure the ROI of ABM?” Many times research showed that ABM yields more profit than regular marketing campaigns, but how does this work?

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“The success of your marketing campaigns depends on your insights into the target group”, says Lianne Veldhuis, content marketer at Ultimo Software Solutions. Ultimo offers software solutions to support management processes. Two years ago, spotONvision collected buyer insights and created 2 buyer personas for Ultimo. Today Lianne works with the personas and insights in their buyer journey on a daily basis. Do you want to know how customer insights lead to successful campaigns?

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The economy is running at full speed, the market is expanding internationally and companies dare to take more risks than before. A number of companies are not being held back by national borders and seek international success. What does it mean for you as marketer to develop and execute an international marketing strategy? Where should you start? What does your strategy need to look like to best serve different countries and cultures.

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A well known quote from marketing icon David Ogilvy: “Don’t count the people you reach; reach the people that count”.  This would be the perfect approach for account-based-marketing; you focus your efforts on a selected group of accounts.

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The world of a B2B marketer has changed considerably in the past years. Not only for marketers, but also for customers. We see that buyers go through the buyer and customer journey in a different way. Buyers are better informed than ever before and leave an extensive digital footprint behind.

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When you want to grow fast A core driver for many companies is revenue growth. For marketers, this means that you want to keep on optimizing all your activities. Can we model out conversion optimization? This would help in growing, because it helps in knowing where to focus our energy. Websites and landing pages should …

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D-day for the GDPR, the new data and privacy regulation is approaching and many of us are talking about it. In a conversation with data expert Colin Day, we explore the top priorities for B2B marketers.

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Whenever we are to research anything about improving sales or marketing processes, it is virtually impossible to escape the unavoidable “creating better alignment between marketing and sales”. Sales enablement is a process that allows for sales to gain access to the necessary information, content and tools that will increase effective selling.

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Marketing teams come in all shapes and sizes. Do you do everything yourselves? Or, are there tasks you would rather leave to an external agency or freelancer? There probably are.

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As of May 25th 2018, the General Data Protection Regulation (GDPR) will become applicable. In order to provide you as a marketing or sales professional more insights regarding the changes that will be relevant with this new legislation, spotONvision organized a webinar ‘GDPR in aantocht: wat iedere marketeer moet weten’ in collaboration with Law Firm Kennedy Van der Laan. The live webinar spawned such large number of questions that it was impossible to discuss them all during the broadcast. And, because we think that the answers to these questions are of value for every professional, we decided to discuss the 10 most interesting questions in this blog.

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