Would you like to start organizing webinars? Use this checklist and you will learn how to organize a webinar in the most effective way. […] Read more
Webinars Checklist for successful content marketing in B2B
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How to develop business and personal growth in B2B
This new era looks different for businesses The impact of the era of giving is high for the way we define our sales and marketing approach. Sales and marketing professionals should consider these changes. Let’s look at the 3 main areas of change that impact our way of working in businesses: Trend 1: B2B Buying […] Read more
Connecting the dots in B2B: About data, technology and leadership
“Connecting the dots is about truly understanding your customer. Bringing together the data and insight you have and using it to enhance your relationship with your customers. By better understanding your customers you can service them in a more personalized way.” Interview with Richard Robinson […] Read more
A customer journey project has no end, only a beginning
For some years, customer experience has been high on the agenda of many companies in both B2C and B2B. In 2014, the Economist predicted that in five years, 75 percent of marketers would be responsible for the total customer experience. But are we ready yet? […] Read more
What makes account-based marketing a success?
A subject that is discussed often is account-based marketing (ABM) and today’s main question is “How can you truly measure the ROI of ABM?” Many times research showed that ABM yields more profit than regular marketing campaigns, but how does this work? […] Read more
[Video] Jamie Anderson on the impact of digitization on marketing
A great chat on the impact of digitization on marketing with Shimon Ben Ayoun and Jamie Anderson of Marketo at the B2B Marketing Forum. A true love story including valuable B2B marketing tips from Jamie. […] Read more
[Video] Tiffani Bova on what teamwork between marketing and sales should look like
Tiffani Bova, Salesforce, talks with Shimon Ben Ayoun about customer experience and outlines her view on what teamwork between marketing and sales should look like. Get ready for some bold statements! […] Read more
Buyer personas: the essential step to successful b2b marketing campaigns
“The success of your marketing campaigns depends on your insights into the target group”, says Lianne Veldhuis, content marketer at Ultimo Software Solutions. Ultimo offers software solutions to support management processes. Two years ago, SPOTONVISION collected buyer insights and created 2 buyer personas for Ultimo. Today Lianne works with the personas and insights in their buyer journey on a daily basis. Do you want to know how customer insights lead to successful campaigns? […] Read more
3 tips for international B2B marketing success
The economy is running at full speed, the market is expanding internationally and companies dare to take more risks than before. A number of companies are not being held back by national borders and seek international success. What does it mean for you as marketer to develop and execute an international marketing strategy? Where should you start? What does your strategy need to look like to best serve different countries and cultures. […] Read more
Growth IQ in B2B marketing and sales
Tiffani Bova is a growth and innovation evangelist at Sales- force, one of world’s leading tech companies. Tiffani sets out a new, proven framework for business leaders looking to pursue growth. She claims that there are only ten growth paths and she focuses on the mental game of growing business. […] Read more