Blog and insights

Most Marketers tend to make a thorough ABM plan, going over all the right steps we need to take. But what if Sales wants ABM now?

Most B2B marketing teams work on a content marketing strategy, but it is becoming increasingly difficult to stand out from your competitors.

B2B buyers expect to be treated as equal partners through experiences that are open, connected, intuitive and immediate. Let’s take a deeper dive into this first topic: open access to information.

Working with a playbook in your account-based marketing strategy? Here are the benefits and important aspects of an ABM playbook.

Marije Gould at Unit4 explains to SPOTONVISION their journey in rolling out true account-based marketing, ABM at scale. The Unit4 marketing team works closely together with Business Development.

In this blog, we examine the ABM functionalities of 6 marketing automation platforms (MAP).

With a pandemic around us, we see everything shifting. Sectors, like health and medical research, which have become more valuable. While other sectors are slowly disappearing, think of the catering and travel sector. And, what does COVID-19 mean for business services? How are we going to adapt to the “new normal”? And what exactly is this “new normal”?

According to Gartner, you have to adapt your B2B strategy to the buyer enablement. Read what it is and how you approach it in this article.

Customer journey in B2B: A list of questions and answers on customer journey and the pratical use of it. Lots of free tips and tricks.