Blog and insights

Artificial Intelligence within marketing automation has been an area in which many developments have been taking place for a longer time.

According to research of MarketingSherpa (2012), companies that nurture leads have an ROI that is higher than 45% compared to organizations without a nurture campaign. But what does nurturing actually mean? In short, lead nurturing is taking a potential B2B buyer by the hand (in other words lead) and take it to the next phase of the buying process in a natural way. Only how do you take a client by the hand? By consistently offering relevant content at the right time. With a nurture campaign you reach several marketing goals:

For many years now, account-based marketing has been a buzz word in B2B marketing. Many organizations are implementing ABM or want to get started with ABM in the near future. But what exactly is ABM and what is the importance of an account-based approach for your organization?

Discover how to create content that convert with these tips from our co-founder Ingrid. She shares the path from B2B buyer journey to content.

Our B2B Marketing consultancy had quite a year. In this post we look back at what happened and ahead to SPOTONVISION’s plans for the future.

We’ve looked at research from the main leaders in marketing to find what to include in our B2B marketing plans for 2022.

The power of ABM lies in personalization and full alignment between marketing and sales. But it’s not the right strategy for everyone. Let’s look at seven questions and seven tips to help you determine if ABM is the best strategy for you.

Fifteen years ago Ingrid Archer and Shimon Ben Ayoun founded B2B marketing agency SPOTONVISION, the pioneer in B2B marketing in Europe.

In this interview with Hans de Winkel from accountancy and advisory firm EY. We will discuss a crucial part of ABM: stakeholder management.