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Read our latest blogs and inights to stay up to date with the latest developments in B2B Marketing

All Adoption Internal Organisation Buyer Enablement Buyer journey Buyer Personas Campaigns Content Marketing Conversational marketing Customer Journey Data & analytics Digital Marketing Lead Generation Lead Management Lead Nurturing Marketing Automation Positioning Sales Enablement SPOTONVISION Strategy Technology Webinar
Buyer Personas
The ROI of buyer personas: get the most out of your marketing campaigns 
According to Adele Revella, author of the book Buyer Personas, marketing surveys have indicated that, within the next couple of years, at least 80 percent of all marketers will be using buyer personas to define their audiences and guide business strategies. Being a B2B marketing strategist myself, I am excited to speak to Adele.
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Account-based marketing, Content Marketing
How to use content effectively in your account-based marketing strategy 
Content and campaign marketers can achieve great results by following the tips of ABM experts. Discover best practice on our blog post.
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Buyer Personas, Content Marketing
B2B Content Marketing: Strategy, Goals, and Examples
An effective content marketing strategy entertains, inspires, educates, and convinces your target audience.
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Adoption Internal Organisation, Data & analytics, Strategy
Make the impossible possible: Prove your CX and marketing ROI
B2B Marketing and Sales Predictions for 2023
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Buyer Personas
Buyer Personas: check if your BP is still up to date 
A buyer persona is the best strategy to guide your content and campaign plans. But when to update them? We explore 6 triggers in this blog.
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Digital Marketing, Sales Enablement, Strategy
Digital business transformation is vital for your 2023 success 
B2B Marketing and Sales Predictions for 2023
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Account-based marketing, Buyer journey, Buyer Personas, Customer Journey
Improving customer experience and engagement: Definitely worth the effort!
B2B Marketing and Sales Predictions for 2023
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Sales Enablement
The Growth of Sales Enablement: Future Predictions
In this Q&A article, Shimon Ben-Ayoun, co-founder of SPOTONVISION, provides his insights for the future of sales enablement.
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Campaigns, Lead Management, Lead Nurturing, Sales Enablement
5 tips for great alignment between Sales & Marketing
How do you ensure good alignment between Sales and Marketing? We have listed the 5 best tips for you to improve your B2B marketing campaigns.
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