In this blog, we examine the ABM functionalities of 6 marketing automation platforms (MAP). M […] Read more
Compare marketing automation platforms for account-based marketing
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Changes in B2B marketing and sales due to COVID-19
With a pandemic around us, we see everything shifting. Sectors, like health and medical research, which have become more valuable. While other sectors are slowly disappearing, think of the catering and travel sector. And, what does COVID-19 mean for business services? How are we going to adapt to the “new normal”? And what exactly is this “new normal”? […] Read more
What’s next in B2B: buyer enablement
Influencing a business buyer is not easy. Research by Gartner shows that the B2B buying process continues to change drastically. Moreover, it turns out that the difficulty is not so much in sales, but more in the challenge for a buyer to buy something. This is due to the complexity of the decision-makers (DMU). And […] Read more
Customer journey in B2B: All your questions answered
Are you already working on your customer journey and customer experience? To be honest…you should be. To stay competitive, we must continuously respond to the needs of the customer, also in B2B. But how does it work? Definitions and explanation of the customer journey What is customer journey mapping in B2B? What is the definition […] Read more
Conversational marketing: More conversions through better conversations
Conversations form the basis of relationships. Through real conversations you get to know your (potential) customers and you know what challenges they face. This way you can help them further in the buying process. […] Read more
What is a buyer persona?
A buyer persona offers you insights in your buyer and the buyer’s journey. These insights form the basis of successful marketing campaigns. […] Read more
How to motivate buyers? And how to create ‘context’ with Mathew Sweezey
This year we take a new approach, we want to inspire our B2B community with a series of inspiring sound bites and we want to offer more moments of meaningful interaction throughout the year. We are very excited with our first guest speaker, Mathew Sweezey. […] Read more
Getting started with account-based marketing
For many years now, account-based marketing has been a buzz word in B2B marketing. Many organizations are implementing ABM or want to get started with ABM in the near future. But what exactly is ABM and what is the importance of an account-based approach for your organization? […] Read more
Buyer enablement: Streamlining the buying process using smart content
Picture this: your potential buyer visits your website, reads your content and picks up the phone to schedule a sales appointment? Ideal picture, right? The purchasing process of a B2B buyer is not so simple anymore. And these days the buyer wants help in the purchase process itself. Let’s talk about buyer enablement. […] Read more
The power of webinars in B2B: 4 questions & 4 answers
Although many B2B marketers believe in the efficiency of webinars, many don’t use this marketing tool structurally. To get more insight in the power of webinars spotONvision recently presented a webinar about this matter. What could be concluded from the poll? 42% of participants has followed a webinar before but never organized one. So there is work to be done! During the webinar about webinars various questions were asked. In this blog post we will give an overview of these questions and matching answers. […] Read more