A buyer persona offers you insights in your buyer and the buyer’s journey. These insights form the basis of successful marketing campaigns. […] Read more
What is a buyer persona?
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How to motivate buyers? And how to create ‘context’ with Mathew Sweezey
This year we take a new approach, we want to inspire our B2B community with a series of inspiring sound bites and we want to offer more moments of meaningful interaction throughout the year. We are very excited with our first guest speaker, Mathew Sweezey. […] Read more
Getting started with account-based marketing
For many years now, account-based marketing has been a buzz word in B2B marketing. Many organizations are implementing ABM or want to get started with ABM in the near future. But what exactly is ABM and what is the importance of an account-based approach for your organization? […] Read more
Buyer enablement: Streamlining the buying process using smart content
Picture this: your potential buyer visits your website, reads your content and picks up the phone to schedule a sales appointment? Ideal picture, right? The purchasing process of a B2B buyer is not so simple anymore. And these days the buyer wants help in the purchase process itself. Let’s talk about buyer enablement. […] Read more
The power of webinars in B2B: 4 questions & 4 answers
Although many B2B marketers believe in the efficiency of webinars, many don’t use this marketing tool structurally. To get more insight in the power of webinars spotONvision recently presented a webinar about this matter. What could be concluded from the poll? 42% of participants has followed a webinar before but never organized one. So there is work to be done! During the webinar about webinars various questions were asked. In this blog post we will give an overview of these questions and matching answers. […] Read more
Webinars Checklist for successful content marketing in B2B
Would you like to start organizing webinars? Use this checklist and you will learn how to organize a webinar in the most effective way. […] Read more
How to develop business and personal growth in B2B
This new era looks different for businesses The impact of the era of giving is high for the way we define our sales and marketing approach. Sales and marketing professionals should consider these changes. Let’s look at the 3 main areas of change that impact our way of working in businesses: Trend 1: B2B Buying […] Read more
Connecting the dots in B2B: About data, technology and leadership
“Connecting the dots is about truly understanding your customer. Bringing together the data and insight you have and using it to enhance your relationship with your customers. By better understanding your customers you can service them in a more personalized way.” Interview with Richard Robinson […] Read more
A customer journey project has no end, only a beginning
For some years, customer experience has been high on the agenda of many companies in both B2C and B2B. In 2014, the Economist predicted that in five years, 75 percent of marketers would be responsible for the total customer experience. But are we ready yet? […] Read more
What makes account-based marketing a success?
A subject that is discussed often is account-based marketing (ABM) and today’s main question is “How can you truly measure the ROI of ABM?” Many times research showed that ABM yields more profit than regular marketing campaigns, but how does this work? […] Read more