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Digital business transformation is vital for your 2023 success 

B2B trends 2023: Digital Transformation

B2B predictions 2023: Digital Transformation In 2023, digital transformation will again be one of the most important topics in B2B Marketing and Sales. This transformation, which has been going on for several years, will continue to evolve. Not keeping up with this transformation will nullify your marketing and sales efforts.   In this article, I share […] Read more

Improving customer experience and engagement: Definitely worth the effort!

B2B trends 2023: The Customer

B2B Predictions 2023: The Customer One of our predictions for 2023 is that we will put customers’ interests first even more. Customer insight, customer engagement and customer experience will be hot topics and we are ready to invest in them. What does this mean for Marketing and Sales? And how do we respond to this […] Read more

B2B Content Marketing: Strategy, Goals, and Examples

Content marketing SPOTONVISION

For many years, content marketing has been a powerful strategy for many B2B businesses. An effective content marketing strategy entertains, inspires, educates, and convinces your target audience. No matter if you want to work with blog posts, webinars, or infographics, you always need the content.   Jump to  What is B2B content marketing?  Content marketing strategy […] Read more

Make the impossible possible: Prove your CX and marketing ROI

B2B trends 2023: ROI of Marketing & CX

B2B Predictions 2023: ROI of Marketing and CX How do you prove marketing efficiency in 2023? Because of the complexity of B2B sales, this has never been an easy question to answer. And attributing deal success to just one or a few Marketing or CX activities is too simplistic an idea.   In this article, I […] Read more

The Growth of Sales Enablement: Future Predictions

Future predictions for sales enablement

Sales enablement provides your sales organisation with the information, content and tools to sell more efficiently and effectively. Today, co-founder of leading B2B marketing agency SPOTONVISION, Shimon Ben Ayoun, provides his predictions and insights for the future of sales enablement. In his role as agency owner, he speaks to sales and marketing leaders on a […] Read more

5 tips for great alignment between Sales & Marketing

Sales & Marketing alignment

Your marketing campaign is running like clockwork. You deliver leads to your sales colleagues. And now it’s time to wait for that first deal, right? But what if those deals fail to materialise and Sales complains about the quality of the leads? Moreover, Sales has several target accounts they want to bring in. Recognisable? Cooperation […] Read more

Turn your B2B marketing campaigns into the Best-in-Class with the SPOTONVISION Maturity Model

B2B_campaign_maturity_model

Do you want to take your marketing campaigns to the next level? SPOTONVISION introduces a way to help B2B marketers understand their pitfalls and strengths. Our maturity model is a tool to measure your maturity when it comes to B2B marketing campaigns and identify the areas in which you can grow. Familiarise yourself with our […] Read more

12 tips to get more out of your ABM campaigns

12 tips abm campaign

Are you already enjoying account-based marketing and maybe seeing the first results of your efforts? We see with many organisations that make the extra effort to properly understand and respond to an account, that this can lead to many positive results. In the meantime, there are always possibilities for improvement. In this blog I’ll give […] Read more

How to leverage LinkedIn for your ABM strategy  

b2bmarketing-abm-spotonvision

ABM is the new buzzword in the marketing world. Everyone wants in on it. And with good reason, an account-based marketing approach lets you influence the entire decision-making unit of a target account. There are many tools to help you with ABM and a key one among those is LinkedIn. In this blog, we will […] Read more

Validate your buyer personas. Especially now!

validate buyer persona

The world is changing so rapidly that old principles no longer hold true. Priorities are shifting. Marketers need to adapt the messaging, seek new market insights, and build engagement with buyers and customers. As marketers, we need to better understand what our customers need right now; a buyer persona will provide a solution. Moreover, content […] Read more

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