Are you already working on your customer journey and customer experience? To be honest…you should be. To stay competitive, we must continuously respond to the needs of the customer, also in B2B. But how does it work? Definitions and explanation of the customer journey What is customer journey mapping in B2B? What is the definition […] Read more
Conversations form the basis of relationships. Through real conversations you get to know your (potential) customers and you know what challenges they face. This way you can help them further in the buying process. […] Read more
A buyer persona offers you insights in your buyer and the buyer’s journey. These insights form the basis of successful marketing campaigns. […] Read more
This year we take a new approach, we want to inspire our B2B community with a series of inspiring sound bites and we want to offer more moments of meaningful interaction throughout the year. We are very excited with our first guest speaker, Mathew Sweezey. […] Read more
For many years now, account-based marketing has been a buzz word in B2B marketing. Many organizations are implementing ABM or want to get started with ABM in the near future. But what exactly is ABM and what is the importance of an account-based approach for your organization? […] Read more
Picture this: your potential buyer visits your website, reads your content and picks up the phone to schedule a sales appointment? Ideal picture, right? The purchasing process of a B2B buyer is not so simple anymore. And these days the buyer wants help in the purchase process itself. Let’s talk about buyer enablement. […] Read more
Although many B2B marketers believe in the efficiency of webinars, many don’t use this marketing tool structurally. To get more insight in the power of webinars spotONvision recently presented a webinar about this matter. What could be concluded from the poll? 42% of participants has followed a webinar before but never organized one. So there is work to be done! During the webinar about webinars various questions were asked. In this blog post we will give an overview of these questions and matching answers. […] Read more
Would you like to start organizing webinars? Use this checklist and you will learn how to organize a webinar in the most effective way. […] Read more
This new era looks different for businesses The impact of the era of giving is high for the way we define our sales and marketing approach. Sales and marketing professionals should consider these changes. Let’s look at the 3 main areas of change that impact our way of working in businesses: Trend 1: B2B Buying […] Read more
“Connecting the dots is about truly understanding your customer. Bringing together the data and insight you have and using it to enhance your relationship with your customers. By better understanding your customers you can service them in a more personalized way.” Interview with Richard Robinson […] Read more
