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Discover the future of B2B Marketing

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Strategy

Sales Enablement, Strategy

What is sales enablement? Strategies, solutions and process

Sales enablement is the process of providing the sales organization with the information, content and tools to sell more effectively.

Customer Journey, Strategy

Customer journey in B2B: All your questions answered

Customer journey in B2B: A list of questions and answers on customer journey and the pratical use of it. Lots of free tips and tricks.

Content Marketing, Customer Journey, Digital Marketing, Strategy

B2B marketing strategies: simple steps to connect and grow

The trends and challenges shaping the strategies and operational priorities for the coming year.

Account-based marketing, AI, Strategy

Future of ABM: AI-Driven Strategies for B2B Success

In the highlights of the future of ABM, SPOTONVISION explores the impact of AI on account-based marketing for targeted B2B account strategies, sales alignment, customer engagement, and advanced personalisation.

Buyer Personas, Strategy

Buyer persona creation in B2B: To outsource or do it yourself? 7 Key considerations

Buyer persona creation is part of every B2B content strategy. Do you outsource or do it yourself? Read the 7 key considerations.

Adoption Internal Organisation, Data & analytics, Strategy

Make the impossible possible: Prove your CX and marketing ROI

B2B Marketing and Sales Predictions for 2023

Digital Marketing, Sales Enablement, Strategy

Digital business transformation is vital for your 2023 success

B2B Marketing and Sales Predictions for 2023

Buyer Personas, Strategy

7 ways to fail in buyer persona development

Many B2B companies want to create more insight in their buyer. One way of doing this is to develop buyer personas. This is actually a good thing. Unfortunately, we often see how buyer research fails. Sometimes the buyer persona profiles are completely ineffective. We have been developing buyer personas for more than 15 years, and here are the 7 common mistakes in buyer persona development.

Buyer Enablement, Strategy

Streamlining the buying process using smart content

Picture this: your potential buyer visits your website, reads your content and picks up the phone to schedule a sales appointment? Ideal picture, right? The purchasing process of a B2B buyer is not so simple anymore. And these days the buyer wants help in the purchase process itself. Let’s talk about buyer enablement.