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Strategy

Content Marketing, Strategy, Webinar

The power of webinars in B2B: 4 questions & 4 answers

Although many B2B marketers believe in the efficiency of webinars, many don’t use this marketing tool structurally. To get more insight in the power of webinars spotONvision recently presented a webinar about this matter. What could be concluded from the poll? 42% of participants has followed a webinar before but never organized one. So there is work to be done! During the webinar about webinars various questions were asked. In this blog post we will give an overview of these questions and matching answers.

Buyer Personas, Content Marketing, Strategy

Buyer personas: the essential step to successful B2B marketing campaigns

“The success of your marketing campaigns depends on your insights into the target group”, says Lianne Veldhuis, content marketer at Ultimo Software Solutions. Ultimo offers software solutions to support management processes. Two years ago, SPOTONVISION collected buyer insights and created 2 buyer personas for Ultimo. Today Lianne works with the personas and insights in their buyer journey on a daily basis. Do you want to know how customer insights lead to successful campaigns?

Buyer Personas, Strategy

3 tips for international B2B marketing success

The economy is running at full speed, the market is expanding internationally and companies dare to take more risks than before. A number of companies are not being held back by national borders and seek international success. What does it mean for you as marketer to develop and execute an international marketing strategy? Where should you start? What does your strategy need to look like to best serve different countries and cultures.

Customer Journey, Strategy

A customer journey project has no end, only a beginning

For some years, customer experience has been high on the agenda of many companies in both B2C and B2B. In 2014, the Economist predicted that in five years, 75 percent of marketers would be responsible for the total customer experience. But are we ready yet?

Content Marketing, Data & analytics, Strategy

Email campaigns and GDPR

Is your business all set? Or, are you still busy organizing data, privacy actions and your opt-in campaign? In both cases it could be good to look at the best practices of others. Because why would you reinvent the wheel? When we start thinking about a GDPR-compliant way of working we often start with an audit: what data do I already have, what can I do with it and who gave me permission to start mailing and who didn’t? Now we can launch our opt-in campaign, right? In the end that would be the easiest way to reach out to our contacts in the database.

Sales Enablement, Strategy

Are you interested in shaking up your sales enablement?

Whenever we are to research anything about improving sales or marketing processes, it is virtually impossible to escape the unavoidable “creating better alignment between marketing and sales”. Sales enablement is a process that allows for sales to gain access to the necessary information, content and tools that will increase effective selling.

Lead Management, Strategy

Outsourcing B2B marketing: do's and don'ts

Marketing teams come in all shapes and sizes. Do you do everything yourselves? Or, are there tasks you would rather leave to an external agency or freelancer? There probably are.

Positioning, Strategy

How you can accelerate and innovate: practical guidelines for strategy execution

Improving, renewing and innovating faster in a new period. According to Jacques Pijl strategy execution is a craft and should become a core competence in itself, at least if you want to renew your organization successfully. With this, proficiency in strategy execution is just as important as strength and speed. We all have one, at least, unexecuted plan. But how do you put a strategic plan into motion?

Account-based marketing, Strategy

Going hands-on with account-based marketing

Account-based marketing (ABM) was the marketing buzzword in 2016. Not only was ABM a trending topic this previous year, it will also be a closely watched topic among B2B-marketers this upcoming year. What exactly is ABM and what is its importance in B2B-marketing and your organization?