Blog and insights

Discover the future of B2B Marketing

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Buyer journey

Buyer journey, Buyer Personas, Strategy

What is a buyer persona?

A buyer persona offers you insights in your buyer and the buyer’s journey. These insights form the basis of successful marketing campaigns.

Account-based marketing, Buyer Enablement, Buyer journey

The hidden realities of B2B Buying anno 2024: insights from a recent interview with Kerry Cunningham – 6Sense

Discover how the evolving B2B buying journey demands a shift from lead generation to trust-driven strategies, brand building, and account-based engagement.

Buyer journey, Sales Enablement

Sales and Marketing building bridges: Insights for B2B leaders

In a recent conversation, Shipra Jain, Senior Director of Sales Strategy at Salesforce, and Shimon Ben Ayoun, Managing Director at SPOTONVISION, discussed how marketing can serve as a sales accelerator, the challenges sales teams face, and the vital role of collaboration.

Unlocking the power of ABM: Insights from Europe's B2B pioneers

In today's competitive B2B landscape, traditional marketing strategies fall short. Account-based marketing (ABM) is emerging as a strategic must-have for targeted, effective outreach. Learn from SPOTONVISION’s founders, Ingrid Archer and Shimon Ben Ayoun, as they share their insights.

Account-based marketing, Buyer journey, Buyer Personas, Customer Journey

Improving customer experience and engagement: Definitely worth the effort!

B2B Marketing and Sales Predictions for 2023

Buyer journey, Buyer Personas, Content Marketing

From B2B buyer journey to content plan: the highlights

Discover how to create content that convert with these tips from our co-founder Ingrid. She shares the path from B2B buyer journey to content.

Account-based marketing, Buyer Enablement, Buyer journey, Content Marketing, Data & analytics, Digital Marketing

B2B Marketing predictions: The danger of 2022

We’ve looked at research from the main leaders in marketing to find what to include in our B2B marketing plans for 2022.

Account-based marketing, Buyer journey, Content Marketing

SPOTONVISION celebrates its 15th anniversary

Fifteen years ago Ingrid Archer and Shimon Ben Ayoun founded B2B marketing agency SPOTONVISION, the pioneer in B2B marketing in Europe.

Account-based marketing, Adoption Internal Organisation, Buyer journey

Good stakeholder management is half the battle in ABM, or maybe the main battle

In this interview with Hans de Winkel from accountancy and advisory firm EY. We will discuss a crucial part of ABM: stakeholder management.