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Buyer journey
Account-based marketing, Buyer journey, Campaigns
ABM at scale at Unit4
Marije Gould at Unit4 explains to SPOTONVISION their journey in rolling out true account-based marketing, ABM at scale. The Unit4 marketing team works closely together with Business Development.
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Buyer journey, Strategy
B2B marketers need a new marketing mix
What priority does data quality have in your marketing strategy? Recently, Shimon Ben Ayoun interviewed Kees Henniphof, Senior Manager New Customers at ServiceNow. Kees is one of the speakers at the B2B Marketing Forum this year. According to Kees data should be top priority. Only by using the right data you can accelerate a lead in the buying process. When you know who is looking for what, where and when, you can better tailor your content to the buyer’s needs. But let’s be honest, this is not easy.
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