Blog and insights

Discover the future of B2B Marketing

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Account-based marketing

Account-based marketing, Buyer Enablement, Buyer journey, Sales Enablement, Strategy

Deal-based Marketing: Accelerating high-value deals with the right strategy and AI

Deal-based marketing helps sales and marketing teams focus on the deals that matter most. This blog explores how DBM supports each deal stage, from shaping early conversations to differentiating during RFPs and reassuring buyers in the final decision phase, with practical insights on AI, qualification and scaling success.

Account-based marketing, Digital Marketing, Marketing Automation

Compare marketing automation platforms for ABM, updated for 2026

In this guide, we examine the ABM functionalities of 5 marketing automation platforms (MAP). Last updated in 2026.

Account-based marketing, Strategy

From form fills to signals. How B2B teams adapt in 2026

Form fills no longer reflect real buying intent in B2B. Learn how signal-based marketing, AI and account-based marketing (ABM) help teams recognise intent earlier and act more effectively in 2026.

Account-based marketing

10 Things I learned in one day at the Global ABM Conference

In one inspiring day at the Global ABM Conference, SPOTONVISION’s Shimon Ben-Ayoun shares 10 powerful lessons on the future of B2B marketing—from AI-driven personalisation to the human side of buyer-group engagement and marketing-sales alignment.

Account-based marketing

The AI-infused account-based marketing playbook: Smarter targeting, faster personalisation, better results

Learn how AI is transforming ABM today in an interview with Adam Woozeer, exploring real use cases, results, and lessons from the field.

Account-based marketing

Why trust and relationships are the real KPIs in ABM | Insights from Autodesk

At the European ABM Forum 2025, Christian Weiss of Autodesk shared why ABM success shouldn't be measured by leads alone. In this interview, he reveals how trust, context, and strategic alignment are becoming the real KPIs - and why scaling ABM starts with strong relationships.

Account-based marketing, AI, Buyer journey, Strategy

Smarter B2B growth: the rise of AI-driven account-based marketing

How do you use ABM to grow your business? At Demandbase’s London event, SPOTONVISION explored the latest trends in AI-driven ABM, from smarter targeting to team alignment.

Account-based marketing, Buyer Enablement, Content Marketing

My sales team wants ABM, and they want it now!

Most Marketers tend to make a thorough ABM plan, going over all the right steps we need to take. But what if Sales wants ABM now?

Account-based marketing, Buyer journey, Buyer Personas

ABM strategy: bridging short- and long-term B2B growth

Tune into Shimon's appearance on the OnBase Podcast to learn how a long-term ABM strategy can drive sustainable B2B growth. Discover actionable insights on AI, ABM best practices and aligning short-term wins with long-term goals.