Do you want to take your marketing campaigns to the next level? SPOTONVISION introduces a way to help B2B marketers understand their pitfalls and strengths. Our maturity model is a tool to measure your maturity when it comes to B2B marketing campaigns and identify the areas in which you can grow. Familiarise yourself with our […] Read more
When I took an ABM course myself, I noticed that it was mostly about stakeholder management. When rolling out an ABM plan that creates impact, two things stood out to me: Bringing stakeholders together is of great importance and you can achieve this better if you take a turnover target as your starting point. Start small and test your […] Read more
Influencing a business buyer is not easy. Research by Gartner shows that the B2B buying process continues to change drastically. Moreover, it turns out that the difficulty is not so much in sales, but more in the challenge for a buyer to buy something. This is due to the complexity of the decision-makers (DMU). At […] Read more
