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Home » Adoption Internal Organisation
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Adoption Internal Organisation
Account-based marketingAdoption Internal OrganisationBuyer EnablementBuyer JourneyBuyer PersonasContent MarketingConversational MarketingCustomer JourneyData & analyticsLead GenerationLead ManagementLead NurturingMarketing AutomationOnline MarketingPositioningSales EnablementWebinar

Good stakeholder management is half the battle in ABM, or maybe the main battle

SOV_Blogheader_Stakeholder management

When I took an ABM course myself, I noticed that it was mostly about stakeholder management. When rolling out an ABM plan that creates impact, two things stood out to me:  Bringing stakeholders together is of great importance and you can achieve this better if you take a turnover target as your starting point.  Start small and test your […] Read more

What’s next in B2B: buyer enablement

Sales enablement

Influencing a business buyer is not easy. Research by Gartner shows that the B2B buying process continues to change drastically. Moreover, it turns out that the difficulty is not so much in sales, but more in the challenge for a buyer to buy something. This is due to the complexity of the decision-makers (DMU). At […] Read more

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