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Home » Adoption Internal Organisation
Articles labelled with
Adoption Internal Organisation
Account-based marketingAdoption Internal OrganisationBuyer EnablementBuyer JourneyBuyer PersonasContent MarketingConversational MarketingCustomer JourneyData & analyticsDigital MarketingLead GenerationLead ManagementLead NurturingMarketing AutomationPositioningSales EnablementWebinar

Make the impossible possible: Prove your CX and marketing ROI

B2B trends 2023: ROI of Marketing & CX

B2B Predictions 2023: ROI of Marketing and CX How do you prove marketing efficiency in 2023? Because of the complexity of B2B sales, this has never been an easy question to answer. And attributing deal success to just one or a few Marketing or CX activities is too simplistic an idea.   In this article, I […] Read more

Turn your B2B marketing campaigns into the Best-in-Class with the SPOTONVISION Maturity Model

B2B_campaign_maturity_model

Do you want to take your marketing campaigns to the next level? SPOTONVISION introduces a way to help B2B marketers understand their pitfalls and strengths. Our maturity model is a tool to measure your maturity when it comes to B2B marketing campaigns and identify the areas in which you can grow. Familiarise yourself with our […] Read more

Good stakeholder management is half the battle in ABM, or maybe the main battle

SOV_Blogheader_Stakeholder management

When I took an ABM course myself, I noticed that it was mostly about stakeholder management. When rolling out an ABM plan that creates impact, two things stood out to me:  Bringing stakeholders together is of great importance and you can achieve this better if you take a turnover target as your starting point.  Start small and test your […] Read more

What’s next in B2B: buyer enablement

Sales enablement

Influencing a business buyer is not easy. Research by Gartner shows that the B2B buying process continues to change drastically. Moreover, it turns out that the difficulty is not so much in sales, but more in the challenge for a buyer to buy something. This is due to the complexity of the decision-makers (DMU). At […] Read more

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