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Discover the future of B2B Marketing

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Account-based marketing, Adoption Internal Organisation, Customer Journey, Digital Marketing, Marketing Automation, Sales Enablement, SPOTONVISION
What keeps a B2B Marketing Manager busy?
To validate 'B2B Marketing Reflections & Predictions for 2023', several Marketing Managers shine their light on B2B trends.
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Adoption Internal Organisation, Data & analytics, Strategy
Make the impossible possible: Prove your CX and marketing ROI
B2B Marketing and Sales Predictions for 2023
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Adoption Internal Organisation, Campaigns, Customer Journey, Lead Generation
Turn your B2B marketing campaigns into the Best-in-Class with the SPOTONVISION Maturity Model
SPOTONVISION B2B Campaign Maturity Model. Understand how 'mature' you are as a marketer or marketing team.
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Account-based marketing, Adoption Internal Organisation, Buyer journey
Good stakeholder management is half the battle in ABM, or maybe the main battle
In this interview with Hans de Winkel from accountancy and advisory firm EY. We will discuss a crucial part of ABM: stakeholder management.
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Adoption Internal Organisation, Buyer Enablement, Sales Enablement
What’s next in B2B: buyer enablement
According to Gartner, you have to adapt your B2B strategy to the buyer enablement. Read what it is and how you approach it in this article.
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