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Data & analytics, Technology
Winners B2B Marketing Award 2014: Philips Lighting
At the Benelux B2B Marketing Forum in Utrecht yesterday, the B2B Marketing Award was handed out to proud marketers of Philips Lighting. Three nominees presented their cases live on stage to a large B2B marketing audience. After these live presentations the vote was on!
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Marketing Automation, Technology
Coming soon: Marketing Automation, the indispensable B2B Marketing tool
Marketing Automation will continue to evolve and grow in Europe. That is what David Raab, expert in marketingtechnologies and analytics, firmly believes. David: “although the system is still very young in Europe, it will continue to grow and gain more influence. It will not turn into a copy of the American system, but it will have slight differences and will be more customer oriented.”
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Marketing Automation, Technology
B2B marketers – Join the revolution!
The revolution is here. We are in the midst of a change that challenges the definition and future of the marketing function. A new era of marketing started, also in B2B. According to Lisa Arthur, Chief Marketing Director at Aprimo (b2b marketing software solution supplier) we have no choice: “You have to join the revolution.”
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