Blog and insights

With a pandemic around us, we see everything shifting. Sectors, like health and medical research, which have become more valuable. While other sectors are slowly disappearing, think of the catering and travel sector. And, what does COVID-19 mean for business services? How are we going to adapt to the "new normal"? And what exactly is this "new normal"?

Conversations form the basis of relationships. Through real conversations you get to know your (potential) customers and you know what challenges they face. This way you can help them further in the buying process.

A core driver for many companies is revenue growth. For marketers, this means that you want to keep on optimizing all your activities. Can we model out conversion optimization? This would help in growing, because it helps in knowing where to focus our energy. Websites and landing pages should be conversion machines. I speak to Scott Tousley, one of the growth hackers at HubSpot, during his visit to The Netherlands.

B2B customer contact: what makes it a positive experience? Which expectations and needs does a B2B customer have? And are there differences between B2B branches?

Anwers from Maersk Line to the most asked questions during the SPOTONVISION webinar about online engagement by social media in B2B.

On a regular basis spotONvision organizes webinars about relevant B2B Marketing topics. One of today’s hot topics is Twitter in Business-to-Business Marketing: Is Twitter a MUST in your social media marketing strategy? Usually our main message is that any marketing or communications professional should at least know