Blog and insights

Discover the future of B2B Marketing

All Account-based marketing Adoption Internal Organisation AI Buyer Enablement Buyer journey Buyer Personas Campaigns Content Marketing Conversational marketing Customer Journey Data & analytics Digital Marketing Lead Generation Lead Management Lead Nurturing Marketing Automation Positioning Sales Enablement SPOTONVISION Strategy Technology Webinar

Campaigns

Account-based marketing, Buyer journey, Campaigns

ABM at scale at Unit4

Marije Gould at Unit4 explains to SPOTONVISION their journey in rolling out true account-based marketing, ABM at scale. The Unit4 marketing team works closely together with Business Development.

Campaigns, Lead Generation

Growth Hacking tips for B2B marketers

A core driver for many companies is revenue growth. For marketers, this means that you want to keep on optimizing all your activities. Can we model out conversion optimization? This would help in growing, because it helps in knowing where to focus our energy. Websites and landing pages should be conversion machines. I speak to Scott Tousley, one of the growth hackers at HubSpot, during his visit to The Netherlands.

Campaigns, Customer Journey, Digital Marketing

B2B customer contact: tips to make it personal and efficient

B2B customer contact: what makes it a positive experience? Which expectations and needs does a B2B customer have? And are there differences between B2B branches?