SPOTONVISION launches new ABM & AI training for B2B marketing and sales teams
AMSTERDAM, SEPTEMBER 4, 2025 – Leading B2B marketing agency SPOTONVISION, is excited to launch a new course within its B2B Vision Academy: ABM & AI for B2B marketing. This six-week hands-on programme is designed for B2B marketing and sales teams ready to drive growth through the smart use of artificial intelligence in their account-based marketing strategy.
The course addresses a growing need in the B2B world: how to scale personalisation and engagement without increasing workload. Through practical tools and real-life exercises, participants will learn to apply AI to gain more impact, improve efficiency and accelerate results.
“AI is transforming B2B marketing – but only if you know how to apply it,” says Tamara den Hartog, ABM & AI Consultant at SPOTONVISION. “This ABM course for B2B marketing makes AI tangible, actionable and aligned with real challenges.”
Participants will learn how to:
- Identify and prioritise high-value accounts using AI
- Use buyer intent signals to act at the right time
- Personalise content faster and more effectively
- Introduce smart automations to reduce manual work
- Build a ready-to-launch ABM-engagement plan
“ABM & AI is perfect for teams who want to explore AI without the hype,” says Ingrid Archer, Director Clients, Strategy & Success, and Founder of the Academy. “This is not just about learning – it’s about doing, and above all, together with your colleagues.”
Curious how your team can start applying AI in ABM today?
The B2B Vision Academy is available in English or Dutch and is delivered live and interactively, no generic e-learning, but personal guidance in small group sessions (online or in-person). Read more or sign up here: www.spotonvision.com/b2b-vision-academy/abm-ai
More information?
Ingrid Archer
Director Clients, Strategy & Success, SPOTONVISION
E-mail: [email protected]
About the B2B Vision Academy
The B2B Vision Academy is SPOTONVISION’s learning platform for B2B marketing and sales teams who want to grow, innovate and lead. With courses like B2B Marketing Foundations, Customer Journey and ABM Essentials, the Academy offers a mix of strategy, hands-on training and guided implementation. ABM & AI is the latest addition, designed for teams that want to move fast and smart.
About SPOTONVISION: We switch ON B2B relationships
Since 2006, SPOTONVISION has been supporting leading brands and ambitious scale-ups in developing go-to-market strategies that drive growth. As one of the first agencies in Europe to focus exclusively on B2B marketing, we know what it takes to boost commercial impact.
We believe that growth starts with insight. That’s why we combine in-depth research with a thorough account-based marketing approach to create effective B2B programmes. By blending customer insights, technology and creativity, we help our clients build meaningful, long-term relationships with their customers.
At SPOTONVISION, we’re known for our critical thinking, hands-on mentality and our ability to challenge marketing and sales teams to raise the bar. Through our B2B Vision Academy, we promote continuous learning. And since 2010, we’ve been building a strong European community of marketing professionals through the B2B Marketing Forum.
Our drive to take B2B to the next level is always ON. Every programme, every client, every day.
www.spotonvision.com