SPOTONVISION and Demandbase partner to empower B2B companies with account-based marketing and relationship-building solutions 

London-Amsterdam, [14 Nov 2024] – SPOTONVISION, a leading B2B marketing agency based in Amsterdam, is excited to announce a strategic partnership with Demandbase, the leader in account-based Go-To-Market for B2B enterprises. This collaboration empowers European companies with a cutting-edge GTM platform and data-driven marketing insights, setting a new standard for B2B marketing across the continent. 

The partnership provides solutions tailored to meet the unique needs of B2B companies. SPOTONVISION leverages the Demandbase One advanced, account-based GTM platform, and offers improved services that help businesses find, connect, and speed up deals with key accounts to accelerate revenue growth. 

We are thrilled to join forces with the Demandbase team,” says Shimon Ben Ayoun, CEO of SPOTONVISION. “This partnership reflects our commitment to offering our clients the most advanced solutions in the B2B space. With Demandbase One we’re confident that we can help companies across Europe take their ABM strategy and execution to the next level.” 

Demandbase enables GTM teams to identify and target the right customers, at the right time, with the right message.  By integrating these capabilities with SPOTONVISION’s expertise in B2B marketing strategy, this partnership will provide clients with both the tools and strategic support needed to succeed in today’s competitive landscape. 

We are excited to expand our presence in Europe through the partnership with SPOTONVISION,” says Paul Gibson, SVP International at Demandbase. “Together, we are committed to helping European B2B companies unify teams, drive growth, and make every move count.” 

This partnership supports SPOTONVISION’s mission to stay at the forefront of B2B marketing innovation and deliver value to clients through strategic collaborations. The company works with the world’s most ambitious B2B brands to build long-term customer relationships. 

With Demandbase One, SPOTONVISION’s clients can expect an elevated approach to identifying and nurturing high-potential accounts, allowing them to make more informed marketing decisions and maximize their impact. 

About SPOTONVISION  

In 2006, the lack of a strategy-led, integrated B2B offering inspired us, Shimon Ben Ayoun and Ingrid Archer – two client-side marketers – to quit our jobs and launch SPOTONVISION, the Netherlands’ first purely B2B agency. Since then, we’ve built a team who push the boundaries of B2B, across Europe and beyond. We’ve attracted big–name brands and ambitious scale-ups, who’ve turned into long-term customers. 

Shifting from ad hoc tactics to long-term relationships is the future for B2B. It’s B2B time Time to eliminate short-term thinking and focus on long-term growth. Time to say goodbye to silos and turn on a single sales and marketing roadmap to success. Time to forget that B2B is all about logical thinking and use more creativity that sparks emotions. We’re SPOTONVISION and we’re moving B2B on. www.spotonvision.com

SPOTONVISION media contact  

Ingrid Archer  

[email protected]  

About Demandbase

Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks – all in one platform. For more information about how Demandbase can help you scale your GTM strategy, visit www.demandbase.com. 

Demandbase Media Contact 
Kristin Hege 
[email protected]

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