Marit Bouwmeester to inspire at European ABM Forum 2026
Amsterdam, 21 January 2026 – SPOTONVISION is proud to announce that Marit Bouwmeester, four‑time Olympic medallist and the most successful female sailor in Olympic history, will deliver the closing keynote at the second edition of the European ABM Forum. The event takes place on 26 March 2026 in Amsterdam and is co-hosted with B2B Marketing.
Building on the success of the inaugural European ABM Forum in 2025, delivered in partnership by SPOTONVISION and B2B Marketing, the 2026 Forum returns for its second edition, bringing together B2B marketing and sales leaders from across Europe. The programme features high-impact keynotes, workshops and focused networking.
This year’s theme, “Building Resilient Growth: How ABM Creates Clarity in Uncertain Times”, reflects today’s B2B reality. Uncertainty is no longer an exception, it is the norm. Organisations that succeed are those that focus on the right accounts, align sales and marketing, and prove measurable value.
Marit’s keynote, “Winning is an Inside Job”, draws on her experience at the highest level of elite sport. Sailing demands constant decision-making under pressure, often in unpredictable conditions. That makes it a powerful metaphor for business. Marit will show why winning starts with mindset, how to focus on what you can influence, and how to turn pressure and complexity into clarity.
“We are delighted to welcome Marit Bouwmeester to the European ABM Forum stage,” says Shimon Ben Ayoun, Co-Founder & Managing Director at SPOTONVISION. “Her insights on mental performance and resilience, strongly connect with this year’s theme. Attendees will leave with practical ideas they can apply immediately, especially when leading their teams through uncertainty.”
The European ABM Forum is Europe’s leading event for senior marketing and sales professionals looking for proven, real-world approaches to account-based marketing, B2B growth and commercial alignment. Attendees gain concrete insights from practitioners and experts, and leave better equipped to drive measurable impact in their organisations.
About SPOTONVISION: We switch ON B2B relationships
Since 2006, SPOTONVISION has been supporting leading brands and ambitious scale-ups in developing go-to-market strategies that drive growth. As one of the first agencies in Europe to focus exclusively on B2B marketing, we know what it takes to boost commercial impact.
We believe that growth starts with insight. That’s why we combine in-depth research with a thorough account-based marketing approach to create effective B2B programmes. By blending customer insights, technology, and creativity, we help our clients build meaningful, long-term relationships with their customers.
At SPOTONVISION, we’re known for our critical thinking, hands-on mentality and our ability to challenge marketing and sales teams to raise the bar. Through our B2B Vision Academy, we promote continuous learning. And since 2010, we’ve been building a strong European community of marketing and sales professionals through the B2B Marketing Forum.
Our drive to take B2B to the next level is always ON. Every programme, every client, every day.
www.spotonvision.com
About B2B Marketing:
Founded in 2004, B2B Marketing is widely credited with defining B2B Marketing as an industry in its own right. B2B has grown from a niche magazine publisher to a Global Community Intelligence business.
The organisation runs globally renowned events including The Global ABM Conference, B2B Ignite London, and The B2B Marketing Awards. They also deliver Marketing Services and Training for clients across three continents.
In 2021, they launched Propolis, a membership-based community offering B2B marketing leaders the right strategies, frameworks, and skills to drive growth, build teams, and prove a clear business impact. Propolis is growing rapidly and has a global membership from many of the world’s best-known B2B Brands.