SPOTONVISION and Trendemon announce strategic partnership to transform Buyer Journeys with ABM & personalization initiatives
SPOTONVISION and Trendemon partner to deliver personalised, data-driven B2B marketing and ABM solutions
AMSTERDAM & ISRAEL, March 25, 2025 – SPOTONVISION, a premier B2B marketing agency based in the Netherlands, and Trendemon, an innovative personalization software provider, today announced a strategic partnership aimed at helping B2B organizations deliver more targeted, effective marketing campaigns through advanced personalization technologies.
This collaboration brings together SPOTONVISION’s expertise in account-based marketing (ABM) expertise with Trendemon’s cutting-edge website experience and personalization platform, offering B2B clients a comprehensive solution for creating targeted ABM campaigns that engage key decision-makers throughout the entire account journey.
“In today’s competitive B2B landscape, generic marketing approaches are no longer effective,” says Shimon Ben Ayoun, Managing Director at SPOTONVISION. “Our partnership with Trendemon allows us to provide clients with the strategies and tools they need to create truly personalized experiences that resonate with their target audiences and drive meaningful business results.”
Avishai Sharon of Trendemon added, “We’re thrilled to partner with SPOTONVISION, whose strategic marketing expertise perfectly complements our personalization technology. Together, we can help B2B organizations move beyond basic market segmentation toward true one-to-one personalization that meets the expectations of today’s business buyers.”
European ABM Forum Sponsorship
To advance account-based marketing practices, Trendemon will sponsor the upcoming European ABM Forum, an initiative of SPOTONVISION and B2B Marketing, on April 3, 2025 in Amsterdam. Bringing together marketing professionals from across Europe, the forum explores the latest trends, technologies, and strategies in ABM.
During the event, representatives from both companies will join a panel to discuss how personalization technology can enhance ABM strategies, with real-world case studies and practical implementation advice.
Connect at the European ABM Forum
ABM practitioners and B2B marketing leaders interested in elevating their account-based strategies are invited to meet representatives from SPOTONVISION and Trendemon at the European ABM Forum in Amsterdam on April 3, 2025.
Gain insights, network with industry leaders, and discover how personalization can transform your ABM approach. Buy your ticket now and be part of the future of B2B marketing!
About SPOTONVISION:
In 2006, the lack of a strategy-led, integrated B2B offering inspired us, Shimon Ben Ayoun and Ingrid Archer – two client-side marketers – to quit our jobs and launch SPOTONVISION, the Netherlands’ first purely B2B agency. Since then, we’ve built a team who push the boundaries of B2B, across Europe and beyond. We’ve attracted big–name brands and ambitious scale-ups, who’ve turned into long-term customers.
Shifting from ad hoc tactics to long-term relationships is the future for B2B. It’s B2B time. Time to eliminate short-term thinking and focus on long-term growth. Time to say goodbye to silos and turn on a single sales and marketing roadmap to success. Time to forget that B2B is all about logical thinking and use more creativity that sparks emotions. We’re SPOTONVISION and we’re moving B2B on.
By initiating the B2B Marketing Forum and B2B Marketing Awards in 2010 SPOTONVISION has added an extra dimension to the B2B community in Europe.
About Trendemon
Trendemon provides website experience optimization software that enables B2B organizations to deliver tailored content and experiences to their prospects and customers. Through AI-powered analytics and audience insights, Trendemon’s platform helps marketers understand and respond to the unique needs and preferences of their target audiences, resulting in higher engagement and conversion rates.
Media Contacts:
SPOTONVISION Media Relations
Email: [email protected]
Phone: +31 6 21511089
Trendemon Media Relations
Email: [email protected]
Phone: +972544802565