B2B marketing that sells
For many B2B marketers it remains difficult to develop marketing programs that demonstrably contribute to the business. Does this sound familiar ..?
What can we improve together?
Also have a look at our new B2B Marketing Trend Report 2017 – Beyond the Hype
Marketing programmes that contribute to your business
spotONvision helps companies increase revenue. As an innovative B2B marketing agency, we apply both data and demand generation strategies in order to develop and implement integrated sales and marketing tailored to your business. We support your marketing and sales teams with programmes that guide customers on a journey from awareness to consideration to purchase.
We drive and support your lead generation, lead nurturing, sales enablement and customer marketing.
- Where do I find new customers?
- How do I generate quality leads?
- How can I be unique?
- How do I set up lead generation programmes?
- How do I nurture leads?
- What content works best?
- How do I set up nurturing programmes in marketing automation?
- How can I contribute to sales?
- How can I make an impact in the entire sales funnel?
- How can Marketing & Sales be successful together?
- How can I be customer centric?
- What are the most important customer touchpoints?
- How do I improve my Account Based Marketing?
How we do it
Blog
The latest about B2B marketing trends, the market, spotONvision, new cases, vacancies.
In B2B the buzzword of 2017 is without a doubt account-based marketing. In the last couple of years, it was all about inbound marketing. Does this mean we are shifting from inbound to account-based marketing and bin those carefully built buyer personas?
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There is a great deal of change within the B2B marketing landscape and we are all aware that these changes happen fast. The greatest forces of change are the buyers and their buying habits. It is therefore of great importance for B2B marketers to know what the expected trends will be for 2017 and subsequent years. If you know what to watch out for you will also know how to adjust your marketing habits .
Read moreThe terms customer journey and buyer journey are frequently used interchangeably. However, there is a clear difference between the customer journey and buyer journey. The buyer journey refers to ‘market’ and ‘sell’, while the customer journey refers to ‘support’ and ‘serve’. Within the customer journey many players and aspects play a great role in contributing to the ultimate customer experience.
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