B2B marketing that sells

For many B2B marketers it remains difficult to develop marketing programs that demonstrably contribute to the business. Does this sound familiar ..?
What can we improve together?

Also have a look at our new B2B Marketing Trend Report 2017 – Beyond the Hype

Marketing programmes that contribute to your business

spotONvision helps companies increase revenue. As an innovative B2B marketing agency, we apply both data and demand generation strategies in order to develop and implement integrated sales and marketing tailored to your business. We support your marketing and sales teams with programmes that guide customers on a journey from awareness to consideration to purchase.

We drive and support your lead generation, lead nurturing, sales enablement and customer marketing.

How we do it

These companies are travelling with us

VerintLead Generation
Marketing case study verint
See case
NuonLead Generation
Nuon vlag
See case
IBCLead Generation
See case
CordisSales Enablement
See case
Bruynzeel Storage SystemsLead Generation
Bruynzeel Storage Systems
See case
BNP ParibasLead Generation
BNP Paribas
See case
Schiphol AirportLead Nurturing
Schiphol airport
See case
DHL ExpressLead Generation
Marketing case study DHL
See case
BNP ParibasLead Generation
BNP Paribas
See case
B2B Marketing ForumLead Generation
B2B Marketing Forum
See case
VerintLead Generation
Marketing case study verint
See case
Schiphol AirportLead Nurturing
Schiphol airport
See case
NuonLead Generation
Nuon vlag
See case
IBCLead Generation
See case
DHL ExpressLead Generation
Marketing case study DHL
See case
CordisSales Enablement
See case
Bruynzeel Storage SystemsLead Generation
Bruynzeel Storage Systems
See case
BNP ParibasLead Generation
BNP Paribas
See case
B2B Marketing ForumLead Generation
B2B Marketing Forum
See case

Blog

The latest about B2B marketing trends, the market, spotONvision, new cases, vacancies.

In B2B the buzzword of 2017 is without a doubt account-based marketing. In the last couple of years, it was all about inbound marketing. Does this mean we are shifting from inbound to account-based marketing and bin those carefully built buyer personas?

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There is a great deal of change within the B2B marketing landscape and we are all aware that these changes happen fast. The greatest forces of change are the buyers and their buying habits. It is therefore of great importance for B2B marketers to know what the expected trends will be for 2017 and subsequent years. If you know what to watch out for you will also know how to adjust your marketing habits .

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The terms customer journey and buyer journey are frequently used interchangeably. However, there is a clear difference between the customer journey and buyer journey. The buyer journey refers to ‘market’ and ‘sell’, while the customer journey refers to ‘support’ and ‘serve’. Within the customer journey many players and aspects play a great role in contributing to the ultimate customer experience.

Read more

A team with passion for B2B marketing

spotONvision uses its expertise to help customers with their B2B marketing challenges.

Cissy van Beek

Diving into a customer's journey and map out a way to serve their specific needs, thát is what makes me tick.

Coen van Delft

B2B demand generation is a profession! My passion is to make the impact visible for our customers.

Elise Anker

I get a kick out of creating content whether it is an e-book, a whitepaper or a video. Being really creative.

Esther Quak-Papendorp

I help companies to gain their objectives by translating the marketing strategy towards automated journey strategies.

Harry Castle

Leveraging technology trends to generate measurable business impact for marketers.

Ingrid Archer

“All the best for the customer" is served daily for me at the top of my to-do list.

Jadranka Simic

My mission is to make sure our team has everything in place to do their job well – and to do it with a smile!

Jessica van Rijn

My strength? Bringing Sales and marketing closer together and talk with marketers about their strategy that contributes.

Maia Hemkes

Creating comprehensive and innovative marketing strategies and implement them, fits me like a glove.

Mariëlle Meijwes

I have a passion for B2B marketing, online, data-driven and enjoy working with other committed people on campaigns.

Natascha Olofsen

What makes me smile? Working with customer cases to explore the customer journey and optimizing their marketing strategy

Sanne van Zuylen

Seth Haringa

My motivation? Creating a successful demand generation strategy for our customers, with the right technology & resources

Shimon Ben Ayoun

I am continuously looking for innovations and improvements when it comes to marketing and sales.

Tiia Perkkiö

The greatest part about my job is sharing exciting campaign results with a customer.

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