For many B2B marketers it remains difficult to develop marketing programs that demonstrably contribute to the business. Does this sound familiar...?
...what can we do together to change this?
spotONvision helps companies increase revenue. As an innovative B2B marketing agency, we apply both data and demand generation strategies in order to develop and implement integrated sales and marketing tailored to your business. We support your marketing and sales teams with programmes that guide customers on a journey from awareness to consideration to purchase.
We drive and support your lead generation, lead nurturing, sales enablement and customer marketing.
“Connecting the dots is about truly understanding your customer. Bringing together the data and insight you have and using it to enhance your relationship with your customers. By better understanding your customers you can service them in a more personalized way.” Interview with Richard RobinsonRead more
For some years, customer experience has been high on the agenda of many companies in both B2C and B2B. In 2014, the Economist predicted that in five years, 75 percent of marketers would be responsible for the total customer experience. But are we ready yet?Read more
A subject that is discussed often is account-based marketing (ABM) and today’s main question is “How can you truly measure the ROI of ABM?” Many times research showed that ABM yields more profit than regular marketing campaigns, but how does this work?Read more
spotONvision uses its expertise to help customers with their B2B marketing challenges.
Het ontwikkelen van slimme marketingstrategieën en deze vertalen naar acties en campagnes, daar krijg ik energie van!