B2B Marketing that sells
For many B2B marketers it remains difficult to develop marketing programs that demonstrably contribute to the business. Does this sound familiar...?
...what can we do together to change this?
Marketing programmes that contribute to your business
spotONvision helps companies increase revenue. As an innovative B2B marketing agency, we apply both data and demand generation strategies in order to develop and implement integrated sales and marketing tailored to your business. We support your marketing and sales teams with programmes that guide customers on a journey from awareness to consideration to purchase.
We drive and support your lead generation, lead nurturing, sales enablement and customer marketing.
- Where do I find new customers?
- How do I generate quality leads?
- How can I be unique?
- How do I set up lead generation programmes?
- How do I nurture leads?
- What content works best?
- How do I set up nurturing programmes in marketing automation?
- How can I contribute to sales?
- How can I make an impact in the entire sales funnel?
- How can Marketing & Sales be successful together?
- How can I be customer centric?
- What are the most important customer touchpoints?
- How do I improve my Account Based Marketing?
How we do it
Blog
The latest about B2B marketing trends, the market, spotONvision, new cases, vacancies.
For some years, customer experience has been high on the agenda of many companies in both B2C and B2B. In 2014, the Economist predicted that in five years, 75 percent of marketers would be responsible for the total customer experience. But are we ready yet?
Read moreA subject that is discussed often is account-based marketing (ABM) and today’s main question is “How can you truly measure the ROI of ABM?” Many times research showed that ABM yields more profit than regular marketing campaigns, but how does this work?
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A great chat on the impact of digitization on marketing with Shimon Ben Ayoun and Jamie Anderson of Marketo at the B2B Marketing Forum. A true love story including valuable B2B marketing tips from Jamie.
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