Odido business case: From outbound to inbound and ABM

Odido is one of the largest providers of telecom in the Netherlands: mobile and fixed internet, interactive TV and fixed calling for both the consumer and business market. Odido is Unlimited in everything they do and breaks through boundaries in the telecom world.

The challenge

Odido wanted to gain market with the help of an inbound lead generation and lead nurture campaigns. So, moving away from the outbound campaigns and introducing inbound and automated campaigns. Odido also wanted to create a roadmap for its marketing automation. An important part of this is the integration of data sources.

Our solution

SPOTONVISION and Odido have been working together on various projects for a number of years now. We started by gaining insight into the business buyer, the buyer personas. With these insights into both the buyer persona and the buyer journey, we developed and rolled out campaigns and content together. Understanding the buyer journey is an important success factor for multichannel and multitouch campaigns. If content fits well with customer expectations, you can optimally serve customers and convert prospects.

SPOTONVISION also plays an important role in the implementation of marketing automation and the integration of different data systems. Vera Bolleboom, Senior Marketing Manager at Odido:

“The unique thing about working with SPOTONVISION is that it really feels as if new colleagues are joining our own team; they are really part of our team and they help us every step of the way.” 

The result

Together we are developing various lead generation and account-based marketing campaigns for the business customer. We are launching campaigns for complex DMUs and reaching the right stakeholders, with the right content, at the right time, through the proper channels. In addition to pipeline growth, the collaboration between Sales and Marketing has also improved. Are you curious about your campaigns’ quality and want to know how to improve them? In this article, we talk about the maturity of your B2B campaigns.