How Cyclomedia excelled with account-based marketing

Cyclomedia, a technology company headquartered in the Netherlands that captures real-world data, transforming it into valuable insights for its clients. By leveraging the world’s most accurate 360° street-level imagery, along with enhancements from AI-powered analytics, LiDAR, and Point Clouds, Cyclomedia empowers its clients to build better cities. Furthermore, it helps improve overall infrastructure across the world, ensuring innovative solutions for modern challenges.

The Challenge

Cyclomedia aims to increase brand awareness, establish themselves as a thought leader and grow their customer base. In this ABM case study, you will find out how Cyclomedia actively targets Smart Mobility and Smart City infrastructure stakeholders across Spain, France, Italy, and the UK. 

Our Solution

SPOTONVISION and Cyclomedia started working together over two years ago. The goal was to help the Cyclomedia team focus their marketing efforts on key regions and accounts, as detailed in this ABM case study. The first project involved setting up an overall strategic plan, followed by researching key buyer personas and understanding buying groups within Smart Mobility and Smart City target accounts. Next, we rolled out an ABM marketing approach alongside a wider brand awareness campaign within the four regions.

A key priority was to align Sales and Marketing to expand marketing intelligence and increase lead quality throughout the campaign. Duncan Guthrie:

“I know it’s not easy to keep salespeople engaged, but you have succeeded in keeping us engaged and all of the sessions have been highly interactive.”

The Result

Together we developed a library of thought leadership and buyer enablement content to engage the selected target accounts. All campaign assets were localised and translated to the local language and culture of each country. Moreover, the content was based on insights from in-depth buyer persona interviews and was distributed across a range of channels to create brand awareness and generate account engagement.

Curious about how SPOTONVISION can help your organisation with ABM? Contact us for a consultation. Join Cyclomedia in personalising content and increasing account engagement.