Webinar: Turning target accounts into customers 

Target accounts and customers are changing the way they buy.

B2B buying behaviour has evolved—modern buyers engage with content and do their own research long before contacting sales. In this webinar recording, Ingrid Archer and Tamara den Hartog explore how this shift is reshaping account-based marketing and sales, and why personalisation is now key to engaging buying teams and accelerating pipeline.

What you’ll learn: 

  • How shifting B2B buying behaviour impacts ABM for target accounts and customers
  • Why personalisation helps move accounts through the funnel. 

Watch the webinar for expert insights!

This field is for validation purposes and should be left unchanged.
Name*
Untitled*

By signing up, you agree to the SPOTONVISION Privacy Policy