Account-based marketing

Create the best personal touch points for your most important  customers

What is account-based marketing?

Account-based marketing (ABM) allows B2B marketers and sales teams to target and market to individual companies as markets of one. ABM is a strategic approach where Sales and Marketing teams join forces to focus on a group of stakeholders within an account, rather than an individual. The goal is to achieve full visibility among these stakeholders, build relationships, open doors and deepen engagement at specific targeted accounts.

The value of ABM lies in its ability to deliver personalized content to each specific account. By tailoring your marketing and sales efforts to individual accounts, you can better understand their unique needs and pain points, and provide them with relevant solutions. This not only helps to drive growth but also improves customer satisfaction.

At SPOTONVISION, we can help you plan and execute a blended account-based marketing (ABM) strategy that aligns with your business goals and objectives. With our expertise and experience, we can help you achieve full visibility and engagement with key stakeholders, deepen relationships, and drive business growth.

SPOTONVISION, your account-based marketing agency

When you work with SPOTONVISION you will have an experienced B2B partner that has the strategic know-how, creative resources, and technical expertise in-house. With us, you can make sure you get the most out of your ABM investment. Whether one-to-one, one-to-few or one-to-many, our ABM agency has the experience and expertise to help you from strategy to execution.

Our approach

SPOTONVISION can help you build your program from scratch or create content and marketing campaigns to support your existing efforts. Our goal is to address your pain points and ensure your success every step of the way:

7 steps of Account-based marketing

1. Define your goals
2. Identify your accounts
3. Collect insights
4. Create content & messaging
5. Finalize your plan
6. Build and set-up
7. Execute and optimize

Get ready for ABM Success!

Account-based marketing step-by-step

SPOTONVISION is an ABM agency that can assist in building your ABM program from the ground up. We can develop specific content, creative assets, and marketing campaigns to help fuel your existing ABM initiative. We are there to help you at every step of the way.

1. Defining the goals

We help you define goals and project scope, whether it’s a one-to-one, one-to-few or one-to-many ABM programme.

2. Identifying your accounts

Together with your sales team, we help you define your ideal customer profile (ICP). Select the target accounts and target audience.

3. Collecting deeper account and buyer insights

We’ll assemble as much contact information as possible to better understand your accounts and stakeholders. Through manual research and data enrichment tools. All mapped to the stakeholder buying process.

4. Creating account-relevant messages, content and campaigns

We’ll develop creative and appealing personalized content for your account-based marketing (ABM) campaigns and decide on the right multichannel approach. Using various online and offline account-based marketing tactics, we’ll build a seamless story for you to tell.

5. Finalizing your ABM campaign plan

How to go to market, what ABM ‘plays’ to roll out and how to plan and budget for your ABM strategy. It all comes together in the final plan that we will present to the broader team.

6. Execution set-up

Setting up the ABM campaigns, sales playbook, content and marketing tools. You’re almost ready to go live.

7. ABM campaign execution

We launch your ABM campaigns, measure results and find ways to optimise your campaigns, making them more engaging, personal and relevant.

The advantages of ABM with SPOTONVISION

  • A concrete, scalable approach
  • Focuses on your most profitable prospects and customers
  • Improves collaboration between Sales and Marketing
  • Data integration is key. We can advise you on your Martech stack
  • Let us educate and train your team on ABM execution on the fly


From your account strategy to specific ABM campaigns, we’ll help you succeed. Our approach is actionable and scalable. With a highly personal campaign, you can win more accounts. It’s a triple win! For your prospects, your marketing and your sales! Together we’ll define target accounts to focus on, the approach to take and the relevant content and promotion channels to use.

Transform your marketing

Talk to an ABM-expert

Let’s get together over coffee to plan your next project.