ABM & AI: Smarter and more effective growth

Join our hands-on account-based marketing & AI training designed for B2B teams ready to scale personalisation, boost efficiency, and link ABM directly to pipeline impact.
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Why ABM & AI, and why now?

In a world of complex buying journeys, personal and timely engagement has become essential. But with limited resources delivering this at scale is impossible without the right ABM strategy and tech.
Unlock the full potential of ABM & AI: this programme helps you
  • Identify and prioritise high-value accounts faster using AI
  • Use buyer intent and behavioural data to act at the right moment
  • Personalise content and messaging at scale with AI support
  • Introduce intelligent automations to increase efficiency
  • Build a practical ABM engagement plan tailored to your business
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“The training perfectly combined theory and practice. The trainers delivered valuable insights and helped elevate our combined, customer focused, team in a short time!”

Maaike Appelboom, Manager Customer Engagement- Fleet Support

Practical details

  • Duration: 6 weeks
  • Format: 6 in-person and online interactive sessions, small group format (minimum 4 people)
  • Investment: €1.895,- per person (discounts available for teams)
  • Language: English or Dutch
  • Region focus: Europe
For more information check out the B2B Vision Academy Brochure

Frequently asked questions

No, we start with the basics and guide you through practical examples. 

This programme is ideal for B2B marketing and sales teams who:

  • Are driving account-based strategies across hybrid teams
  • Want to explore AI without the hype, jargon, or tool fatigue
  • Are ready to shift from campaigns to continuous engagement
  • Want to show ROI, not just activity

Definitely, especially for cross-functional teams working on key accounts.

Yes! We recommend at least 4 colleagues from your company.

Live participation is most valuable, but summaries or recordings are available upon request.

  • 6 live and interactive sessions with practical exercises 
  • Guided tools and templates to use during and after the course 
  • AI cheat sheet tailored to B2B sales and marketing 
  • Quizzes to test your knowledge 
  • Certificate of completion 
  • Optional follow-up coaching session (available on request) 
Let’s get started

Book a short call to see how our ABM & AI programme can help you unlock real ABM results

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