ABM & AI: Smarter and more effective growth

Join our hands-on ABM & AI training for B2B marketing and sales teams. Learn how to personalise better, work more efficiently and connect ABM more clearly to pipeline impact. 
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Why ABM & AI, and why now?

B2B buying journeys are complex. Many teams want to scale ABM with AI, but lack the structure to do it well. AI can help, but only when your ABM foundation is clear.

In this programme, your team learns how to use AI to:

  • Prioritise the right accounts faster
  • Spot buying signals and act in time
  • Personalise content and outreach without becoming generic
  • Automate repetitive tasks and improve consistency
  • Build a practical ABM engagement plan
  • Align marketing and sales on where AI adds value
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“The training perfectly combined theory and practice. The trainers delivered valuable insights and helped elevate our combined, customer focused, team in a short time!”

Maaike Appelboom, Manager Customer Engagement- Fleet Support

Practical details

  • Duration: 6 weeks
  • Format: 6 in-person and online interactive sessions, small group format (minimum 4 people)
  • Investment: €1.895,- per person (discounts available for teams)
  • Language: English or Dutch
  • Region focus: Europe
For more information check out the B2B Vision Academy Brochure

Frequently asked questions

No, we start with the basics and guide you through practical examples. 

This programme is ideal for B2B marketing and sales teams who:

  • Are driving account-based strategies across hybrid teams
  • Want to explore AI without the hype, jargon, or tool fatigue
  • Are ready to shift from campaigns to continuous engagement
  • Want to show ROI, not just activity

Definitely, especially for cross-functional teams working on key accounts.

Yes! We recommend at least 4 colleagues from your company.

Live participation is most valuable, but summaries or recordings are available upon request.

  • 6 live and interactive sessions with practical exercises 
  • Guided tools and templates to use during and after the course 
  • AI cheat sheet tailored to B2B sales and marketing 
  • Quizzes to test your knowledge 
  • Certificate of completion 
  • Optional follow-up coaching session (available on request) 
Let’s get started

Book a short call to see how our ABM & AI programme can help you unlock real ABM results

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