The typical B2B customer today is more often a millennial. Creating online content that fits their work style and needs will help you position your company as one they’ll want to do business with.
We’ll help you make your content and services easier to find on Google and other search engines through Search Engine Optimization (SEO). We’ll also help ensure your content is relevant and that your website provides a great user experience (UX) on mobile devices, laptops and tablets.
To optimize your website for search engines, we’ll start with an audit. We’ll examine the technical aspects of your site and check for relevant ‘keywords’ through keywords analysis. In this way you’ll receive concrete, actionable advice to optimize your website.
Reach your target audience by determining the ideal campaign approach, channel, message and call-to-action (CTA). Each of these can be used in Search Engine Advertising (SEA) and display or social media to generate leads or bring buyers to your e-commerce site. By advertising online and using remarketing, people who previously interacted with your website or mobile app will be shown your advertising as they visit Google or partner websites.
B2B social media enables your brand to engage with people in your industry. LinkedIn, Twitter, Facebook and YouTube all offer different opportunities. For instance, LinkedIn can help with lead generation, Twitter can provide exposure, and Facebook can help create brand or product awareness. Taking advantage of each of these can play a role in your social media marketing activities.
By A&B testing your landing pages and other website components, we can help you increase the number of downloads, registrations or products sold. Conversion rate optimization (CRO) helps improve your website’s user experience in order to achieve your objectives.
We use online marketing as a part of your overall campaign strategy. Our online marketeers, content, and SEA and SEO specialists can work with your team on online marketing challenges. This combines inbound and content marketing with online marketing for a comprehensive approach.
Shall we get together over coffee?