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A global packaging company strengthened its commercial impact by implementing a structured integrated B2B marketing approach. By aligning events, content, and personalized outreach, they increased visibility, built stronger relationships, and accelerated opportunity creation, all while improving marketing-sales alignment.

BSL Media & Learning refines its B2B marketing strategy by introducing focus in segmentation and positioning, driving clearer decision-making and sustainable growth in the healthcare sector.

Fleet Support joined SPOTONVISION’s B2B Vision Academy to strengthen client relationships through deeper buyer insights, enhanced customer journeys, and tailored ABM strategies. Hands-on workshops helped map key Moments of Truth and develop actionable plans, empowering their teams to create more meaningful B2B experiences.

Discover how Cegeka developed a new go-to-market strategy with SPOTONVISION, using buyer insights to create targeted messaging and stand out in the competitive cloud solutions market.

Find out how Yuki is gaining more insight into the top 100 accountancy firms thanks to buyer persona research.

Discover how Credit Life boosts financial advisor engagement through targeted buyer persona research and effective B2B marketing campaigns. Learn from their success and apply these strategies to your organisation.

Odido wanted to gain market with the help of an inbound lead generation and lead nurture campaigns. So, moving away from the outbound campaigns and introducing inbound and automated campaigns. Odido also wanted to create a roadmap for its marketing automation. An important part of this is the integration of data sources.

Verint did a buyer persona project with SPOTONVISION to gain insights into the buyer journey across 5 European countries.