AutoBinck and SPOTONVISION’s B2B Vision Academy

See how this leading player in the European mobility market uses learning and development with SPOTONVISION’s B2B Vision Academy to align sales and marketing and deliver powerful B2B campaigns. 

The Challenge – increasing B2B growth 

AutoBinck, a big player in the European mobility market, works to make innovative mobility and energy solutions accessible. The company oversees a range of subsidiaries, including Fleet Support and Moove. However, facing pressure to show ROI and increase efficiency in their marketing departments, AutoBinck sought a way to align its sales and marketing teams. Therefore, they needed a unified foundation in B2B marketing, Account-Based Marketing, and the Customer Journey. Martijn Koning, Chief Digital & Sustainability Officer, and Bianca Renkien, Group HR Manager of AutoBinck Group, turned to SPOTONVISION’s B2B Vision Academy to address these challenges.

How SPOTONVISION helped

To tackle these issues, SPOTONVISION’s B2B Vision Academy welcomed the teams of Fleet Support and Moove into the program. Specifically, the academy offered three courses: the B2B Foundation course, the ABM Essentials course, and the Customer Journey course. Over six weeks, the program focused on strengthening their B2B marketing knowledge and aligning sales and marketing efforts. Consequently, this directly addressed AutoBinck’s challenges of understanding their buyers, filling the sales funnel, engaging new customers, and increasing deal sizes.

The real-time, interactive courses cover essential B2B marketing topics and offer a hands-on, structured approach. 

Maaike Appelboom, Customer Engagement Manager at Fleet Support: “We liked the brainstorming with our colleagues in a structured way. And we felt that we could put the learnings into practice right away.” 

The result – a more B2B-ready marketing and sales team 

As a result, the marketing and sales teams now work with a shared language and knowledge. This will help them drive better business outcomes. The course offered frameworks and skills to set up improved campaigns on the way to secure new deals. 

Upskilling your marketing team is essential for B2B success, and the B2B Vision Academy can help you achieve it. Therefore, join Maaike and other satisfied customers, and see how you can take your team’s skills to the next level.