B2B Customer Journey: Understand and improve the customer experience

Join our hands-on 6-week course and learn how to map and improve the B2B customer journey. Designed for marketing, service, and customer experience teams who want to work in a more customer-centric way and strengthen long-term relationships.
Let’s start! Read the Academy brochure
Customer experience is the key to retention, loyalty, and growth. But how do you truly put your customer at the centre? This programme helps you:
  • Gain insights into the full B2B customer journey
  • Increase Customer Lifetime Value (CLV) through strategic action
  • Turn feedback into improvements
  • Use customer data to make better decisions
  • Create a customer journey improvement plan tailored to your organisation

What you’ll gain

After this programme, you’ll be able to:
  • Build on the customer journey you mapped out during the training
  • Turn insights from customer data and feedback into concrete actions
  • Apply strategies to increase customer lifetime value (CLV)
  • Create impactful touchpoints that truly make a difference
  • Implement the improvement plan developed during the training to boost customer engagement and retention
Learn by doing!

Who is this programme for?

  • B2B marketers, customer experience and service teams
  • Professionals who want to work customer-first based on real data and insights
  • Teams looking to improve customer journey management
  • Organisations that want to build stronger relationships with their customers
Start now!

What’s included

  • 6 live and interactive sessions with hands-on exercises
  • Tools and formats to map the customer journey
  • Real B2B journey examples and cases
  • Customer Journey mapping workshop
  • Certificate of completion, including a LinkedIn shareable badge to showcase your skills
  • Optional follow-up coaching session (on request)

 

“The training perfectly combined theory and practice. The trainers delivered valuable insights and helped elevate our combined, customer focused, team in a short time!”

Maaike Appelboom, Manager Customer Engagement- Fleet Support

Practicalities

  • Duration: 6 weeks
  • Format: In-person and online interactive in small groups (min. 4 participants)
  • Fee: €1,895 per person (discounts available for teams)
  • Language: English or Dutch
  • Region: Europe
For more information check out the B2B Vision Academy Brochure

Frequently asked questions

No, we’ll guide you step by step through the process.

Absolutely, especially when collaborating with marketing or sales.

Yes! We recommend at least 4 colleagues from your company. 

Live participation is most valuable, but summaries or recordings are available upon request.

Let’s get started

Book an intake call to learn more about our Customer Journey training

I’d like to schedule a call
AutoBinck and SPOTONVISION’s B2B Vision Academy
Read more
Smarter B2B growth: the rise of AI-driven account-based marketing
Read more
B2B Vision Academy: The secret to success in B2B Campaigns
Watch now

© SPOTONVISION - 2025