Learning centre & guides

Resources

Read our latest B2B Marketing e-books, checklists and get useful tools to secure long-term growth

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E-book
The State of B2B NL: The Secret Diary of 3 B2B Marketing Managers
Discover how Marketing Managers overcome complex B2B customer journeys and align teams with this ebook ‘The State of B2B NL – The Secret Diary of 3 B2B Marketing Managers’
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Webinar, Webinar
Webinar: How Marketing activates Sales with content
Find out what role content from Marketing can play in enabling Sales
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B2B Marketing Guide: Reflections & Predictions for 2023
Looking at successful B2B marketing and sales in 2023, we need to embrace anything that helps redefine customer engagement. In this guide, we help you plan for 2023.
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Webinar
Webinar: How to build a sales enablement plan
Sales enablement will be the key to the success of creating meaningful interactions with customers and achieving the growth of your business.  
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Webinar
Webinar: ABM Best Practices
Take these best practices from those experienced in account-based marketing on how to create an effective campaign strategy, whether 1-to-few or 1-to-1 ABM.
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Checklist
Checklist Buyer persona implementation
Do not let your buyer persona end up in a drawer. Keep an eye on your persona and keep the insights up to date. Here’s a checklist on how to keep your buyer persona alive, from the moment of birth.
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Webinar
Webinar: Creating content that converts
Quality content in B2B is about helping your buyer to buy. Find out what you need to create content that converts from this webinar.
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Webinar
Webinar: Getting started with ABM
We’ll take you through the basic building blocks of a succesful ABM, including several case studies from Cyclomedia.
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E-book
ABM Booster Pack
Learn a lot about ABM strategy; from understanding your audience to launching your first campaign and measuring its success, including practical examples.
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