ABM that delivers: Insights from Europe’s Top B2B marketers
Account-based marketing (ABM) is no longer about whether to do it, but how to make it work. In this ebook, eight of Europe’s top B2B marketers share their best lessons, alongside insights from international thought leaders and SPOTONVISION’s own ABM expertise. Packed with practical advice and real-world examples, it will help you build ABM programmes that are scalable, collaborative, and truly impactful.
In this e-book you will learn:
- Actionable lessons from leading European B2B marketers
- Why people, collaboration, and focus matter more than technology alone
- Real-world examples and strategies to drive measurable results
About us
SPOTONVISION is a B2B marketing agency helping companies achieve growth. From strategy to campaigns and marketing technology, we create meaningful conversations that drive both people and business forward.
We specialize in account-based marketing, buyer persona research, and content strategy.