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From Onboarding to Personal Growth: B2B Vision Academy
Amstelveen, July 5, 2023 – Leading B2B Marketing agency SPOTONVISION is delighted to announce the introduction of new B2B marketing courses for teams in its B2B Vision Academy.
In the ever-changing landscape of B2B Marketing, staying ahead and achieving successful marketing campaigns requires a solid foundation and essential frameworks. Recognising this need, SPOTONVISION is making its masterclasses, internal knowledge hub, and B2B onboarding programme available to the public. The B2B Vision Academy stands as the ultimate learning hub for upskilling B2B Marketing & Sales teams.
One of the key offerings of the Academy is the expert-led B2B Marketing Foundation course, designed to equip company teams with the necessary tools to tackle the challenges and complexities within B2B Marketing. Additionally, the Academy offers courses on Account-Based Marketing (ABM), one of the fastest-growing areas of learning in B2B Marketing.
Selecting the right learning programme for team enrolment is never an easy task, given the multitude of options available in the market. Dana, Marketing VP at ChannelEngine, shares her thoughts, saying:
“Enrolling my team in a course can be daunting, especially if it’s too theoretical or generic.” Dana continues: “But I know now that I can trust SPOTONVISION’s tailored and practical approach in their Academy to deliver valuable learnings to my team.”
Ingrid Archer, SPOTONVISION co-founder, started the Academy to share knowledge and give back to the B2B community. She knows that in B2B Marketing and Sales, success requires more than innovative ideas. Gaia Temin, consultant, and Academy trainer adds:
“That’s why our comprehensive training programmes combine in-depth industry insights, real-life case studies, and practical exercises. This way we provide teams with the skills and knowledge needed to succeed.”
The B2B Vision Academy caters to Marketing & Sales teams seeking to learn the fundamentals of creating and executing strategic B2B marketing campaigns, Marketing leaders & managers who want their team to develop a solid understanding of B2B Marketing. And Marketing & Sales leaders who want their teams to create and execute ABM (account-based marketing) campaigns.
The B2B Vision Academy offers:
- Tailored scoping sessions
- Engaging and interactive six-week learning experiences
- Fact-based insights, real-life case studies, and practical exercises
- Personal coaching & expert-led sessions
- Certification upon completion
- Access to a thriving B2B community, fostering networking and support.